Market Tire Coach

MSX International•Pittsburgh, PA

13h

About The Position

Serve as the primary tire contact for FCSD and MSX Market and Regional Teams, providing expert guidance and support. Act as the go-to resource for the field team regarding the Ford Tire Program, ensuring seamless communication and assistance. Send weekly and monthly reports to the field. Address questions, comments, and concerns effectively. Demonstrate expertise in TIM, TST, and TAAC tools. Facilitate communication between the National Tire Specialist and field personnel. As a key player, develop market-specific and regional growth strategies to significantly boost tire sales across Ford Dealers, Quick Lane, Quick Lane Express, and Lincoln Priority Express dealerships. Model effective tire discussions with dealership personnel, Parts Managers, Service Managers, Quick Lane Managers, and Advisors. Travel with Market PRCs and FPSs to demonstrate optimal tire conversations. Assist in managing the TIM Tool. Maximize the impact of program benefits through strategic discussions. Analyze reports to identify market opportunities to support tire sales growth Share insights with MPMs and RPCs to influence strategic decision-making and advance the tire program. Work in tandem with RPCs and FPSs to capitalize on identified opportunities, fostering a collaborative environment. Partner with Ford ATW, Tire Manufacturers, Tire Distributors, FCSD Regional Personnel, and Service Solutions Field Teams to ensure market success: Assist with TIM setup and resets. Identify and resolve inventory challenges. Implement Better/Best/Good Strategies to optimize tire offerings. Support the development of display, marketing, and pricing strategies to enhance tire sales performance. Conduct tire training sessions for Ford and MSX field personnel, fostering expertise and confidence. Drive the achievement of FCSD, Quick Lane, and QLE/LPE performance objectives, as your role in the tire program significantly contributes to these goals. Support special projects that contribute to tire program success. Ensure timely completion of administrative tasks and adherence to MSX project standards. Tire support for Quick Lane and QLE/LPE business launch, high-impact and at-risk dealers.

Requirements

Excellent verbal and written communication skills
Proficiency with Microsoft Word, PowerPoint, Excel and Internet Explorer
Ability to leverage relationships to identify and sell the business case for change
Analyzing data from dealer financials and operational assessments to establish improvement action plans
Implementation of service advisor selling systems and overall process improvement solutions at the aftermarket or retail level
Ability to understand, establish and implement effective metrics to keep dealerships focused on growth and ROI
Demonstrated proficiency with PC applications in a Windows environment
Ability to train and utilize all aspects of Automotive Tire Sales and automotive service sales
Ability to influence the sales personnel and technicians in the training processes and monitoring the results

Nice To Haves

OEM dealer contact experience is a plus

Responsibilities

Serve as the primary tire contact for FCSD and MSX Market and Regional Teams
Act as the go-to resource for the field team regarding the Ford Tire Program
Send weekly and monthly reports to the field
Address questions, comments, and concerns effectively
Demonstrate expertise in TIM, TST, and TAAC tools
Facilitate communication between the National Tire Specialist and field personnel
Develop market-specific and regional growth strategies to significantly boost tire sales
Model effective tire discussions with dealership personnel
Travel with Market PRCs and FPSs to demonstrate optimal tire conversations
Assist in managing the TIM Tool
Maximize the impact of program benefits through strategic discussions
Analyze reports to identify market opportunities to support tire sales growth
Share insights with MPMs and RPCs to influence strategic decision-making
Work in tandem with RPCs and FPSs to capitalize on identified opportunities
Partner with Ford ATW, Tire Manufacturers, Tire Distributors, FCSD Regional Personnel, and Service Solutions Field Teams to ensure market success
Assist with TIM setup and resets
Identify and resolve inventory challenges
Implement Better/Best/Good Strategies to optimize tire offerings
Support the development of display, marketing, and pricing strategies to enhance tire sales performance
Conduct tire training sessions for Ford and MSX field personnel
Drive the achievement of FCSD, Quick Lane, and QLE/LPE performance objectives
Support special projects that contribute to tire program success
Ensure timely completion of administrative tasks and adherence to MSX project standards
Tire support for Quick Lane and QLE/LPE business launch, high-impact and at-risk dealers