Market Survey Specialist

Cole West LLC•Centerville, UT

15d•Hybrid

About The Position

Cole West is a real estate development group focused on developing master planned communities, residential lots, urban in-fill communities, and mixed-use properties throughout the state of Utah. We are founded on the principles of creating value through thoughtful land planning, progressive architecture, and exceptional project-level execution. Using these strategies, we create extraordinary communities that are distinguished by these unique traits and deliver superior returns while elevating the greater fabric of our surrounding communities. JOB DESCRIPTION SUMMARY: The Market Survey Specialist is responsible for collecting, analyzing, and reporting market data that supports accurate home pricing, land valuations, and strategic decision-making. This hybrid role combines field surveys with data analysis to provide real-time insights on competitive activity, absorption, incentives, pricing, and market trends. The position supports three core areas of the business: Homebuilding: pricing, incentives, spec strategy, revenue forecasting Land Development: finished lot pricing, committee approvals, builder support Land Acquisition: LOI underwriting, land value analysis, seller education

Requirements

Bachelor’s degree in economics, business, real estate, data analytics, or related field preferred.
Strong analytical and communication skills; comfortable synthesizing data into insights.
Proficient in Excel, Canva, and basic reporting tools.
Able to work independently in both office and field environments.
Must maintain confidentiality of pricing, deal terms, and acquisition strategies.
Valid driver’s license and able to drive regularly throughout Northern Utah

Responsibilities

Conduct regular on-site visits to competitive communities.
Track absorption rates, pricing, incentives, spec inventory, lot releases, and sales behaviors.
Report qualitative field insights not visible in MLS or other published data.
Maintain dashboards tracking competitor pricing, incentives, features, and net revenue.
Analyze absorption and pricing trends to recommend adjustments for our communities.
Support monthly revenue forecasts and spec/inventory strategy.
Provide market comps and pricing matrices to support finished lot pricing and land valuations.
Prepare market summaries and exhibits for investment/committee reviews.
Assist acquisition teams in underwriting deals and educating sellers on value.
Maintain internal databases for lot sales, pipeline competition, and builder activity.
Produce concise reports, surveys, and presentations for leadership.
Consolidate market intelligence into actionable recommendations.
Work closely with Sales, Land Development, and Land Acquisition teams to align assumptions.
Serve as the central source of market intelligence across departments.