Market Segment Specialist

Delta Industrial Services Inc•Ramsey, MN

4h•$110,000 - $150,000•Onsite

About The Position

As a Market Segment Specialist, you will play a critical role in driving the go-to-market strategy for Delta's custom industrial automation solutions. You will act as the essential link between engineering capabilities and market opportunities, translating complex technical solutions into compelling value propositions that resonate with Delta's buyers. Your focus will be on developing positioning strategies, creating sales enablement materials, and supporting revenue growth through strategic sales initiatives that showcase our automation expertise within key vertical markets.

Requirements

Bachelor’s degree in engineering, marketing, or business, or a related field.
2-4 years of experience in market research, business analysis, or B2B marketing roles preferably in industrial automation, manufacturing equipment, or related technical industries.
Advanced proficiency with CRM systems (Salesforce preferred) and marketing automation platforms.
Proven ability to collaborate effectively with engineering, sales, and executive teams.
Project management skills and the ability to manage multiple initiatives simultaneously in a fast-paced environment are critical.

Nice To Haves

Previous experience with trade show marketing, vertical market segmentation, and account-based marketing strategies is highly preferred.

Responsibilities

Conduct comprehensive research on industrial market trends, emerging technologies, and competitive positioning to identify growth opportunities and communicate those findings to the Business Development Team.
Analyze and provide recommendations based on findings of customer behavior patterns, preferences, and pain points across existing and emerging industries, including industrial automation, manufacturing, and process control sectors.
Assist the Business Development Team on opening new opportunities, consulting on applications, negotiating, and closing new business.
Develop detailed customer personas and journey maps to inform target marketing strategies.
Partner closely with engineering teams to understand technical capabilities and translate them into market-ready messaging that emphasizes operational efficiency, ROI, and industry-specific benefits.
Lead vertical market research and competitive analysis to identify opportunities within target verticals.
Supporting trade show participation through booth messaging, engagements, podcasts, interviews, and post event follow up strategies that convert leads into qualified opportunities.

Benefits

Medical Insurance
Dental Insurance
Vision Insurance
Short-Term Disability
Long-Term Disability
Flexible Spending Account (FSA)
Life Insurance
Health Savings Account (HSA) with up to $500 annual match (for High Deductible Health Plans)
401(k) match
Paid Time Off (PTO)
Discretionary Bonus