Market Sales Manager

Cooperidge Consulting Firm•Hartford, CT

About The Position

Cooperidge Consulting Firm is seeking a Market Sales Manager for a top Family-Run Wine & Spirits company covering the Connecticut market. This is a high-impact, field-based role designed for a proactive sales professional who excels at commercial delivery and trade marketing activation. You will be responsible for driving volume and distribution for a premium portfolio across both on-premise (restaurants/bars) and off-premise (retail/liquor stores) accounts. This role requires an entrepreneurial "self-starter" who is equally comfortable building high-level trade relationships and executing hands-on merchandising and consumer tastings in the field.

Requirements

Bachelor’s degree in Marketing, Business, or a related field is preferred.
Minimum of one (1) to two (2) years of experience in the Wine and Spirits industry is REQUIRED.
Proven track record of managing multiple account types (On/Off Premise).
Demonstrated experience in trade program implementation and field relationship management.
Valid driver’s license is required; ability to travel 4–5 days per week within the territory.
Physical Ability: Must be able to lift up to 65 pounds (sample cases/displays) and stand/walk for extended periods.
Strong interpersonal, leadership, and technical communication skills.
Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
Highly organized with superior time management and the ability to work independently.
Stable career history with a hands-on, proactive approach to territory growth.

Responsibilities

Brand Portfolio Management: Direct the company’s brand presence within the Connecticut market, ensuring visibility and growth in all account types.
Route-to-Market Execution: Plan and implement strategic sales programs and market initiatives to optimize product distribution.
Merchandising & POS: Drive in-store presence through active merchandising, display building, and the strategic deployment of marketing assets and Point-of-Sale (POS) materials.
Consumer Activation: Lead consumer-facing brand experiences, including professional product tastings and demonstrations.
Market Compliance: Conduct monthly field audits to monitor pricing, menu placement, and POS/display compliance across all accounts.
Relationship Management: Build and maintain deep-rooted trade relationships with key accounts and work closely with distributor partners to ensure operational success.
Strategic Reporting: Provide consistent feedback and reporting on in-market performance, competitor activity, and growth opportunities.