Market Research Intern

Air Lift Company • Lansing, MI

12h

About The Position

We are seeking a motivated and detail-oriented Market Research Intern to support our marketing and sales teams by gathering, analyzing, and interpreting data related to markets, competitors, and customer behavior. This role is ideal for someone who enjoys turning data into insights and is looking to gain hands-on experience in market analysis, strategy, and research methodologies.

Requirements

• Currently pursuing a degree in Marketing, Business, Economics, Data Analytics, Communications, or a related field.
• Strong analytical and critical-thinking skills.
• Proficiency with Microsoft Excel, PowerPoint, and basic data analysis tools.
• Excellent written and verbal communication skills.
• Ability to synthesize complex information and present findings clearly.
• Detail-oriented with strong organizational skills.
• Curious, proactive, and eager to learn.

Nice To Haves

• Experience with survey platforms (e.g., Qualtrics, SurveyMonkey).
• Familiarity with CRM systems or marketing analytics tools.
• Basic knowledge of statistical analysis (SPSS, R, Python, or similar).
• Previous internship or project experience in market research or marketing.

Responsibilities

• Conduct qualitative and quantitative market research to identify trends, customer needs, and competitive landscape.
• Assist in creating surveys, questionnaires, and interview guides.
• Collect and analyze data from primary and secondary research sources.
• Prepare clear, organized research summaries, reports, and presentations for internal stakeholders.
• Support competitor tracking, benchmarking, and industry trend monitoring.
• Help maintain research databases, dashboards, and internal knowledge repositories.
• Work cross-functionally with marketing, sales, and product teams on research-related initiatives.
• Participate in brainstorming sessions, strategy meetings, and internal presentations.

Benefits

• Real-world experience conducting market and competitive research.
• Exposure to strategic decision-making across marketing and sales.
• Training in modern research tools and methodologies.
• Opportunities to present findings to senior leaders.
• A collaborative, fast-paced environment with mentorship and growth.

What This Job Offers

• Career Level: Intern