Market Research Director, Major Video/Social Platform

National Research Group•New York, NY

3h•$100,000 - $130,000•Hybrid

About The Position

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. They provide fresh insights to spark new ideas and are a trusted partner to clients in entertainment, technology, lifestyle, sports, and gaming. The company values doing what you love with conviction, fostering discovery and impact, celebrating difference, cultivating belonging, big thinking, collective inspiration, and embracing the journey with a human touch. This opportunity is for a strategic and innovative Director to join a team partnering with a major technology platform that shapes how people create, share, and experience content. NRG serves as the agency of record for insights for this client, who makes significant investments in research and innovation. In this role, the Director will lead a wide range of research initiatives from proposal through delivery, guiding high-impact studies that influence how millions of users engage with the platform daily. The ideal candidate thrives in a fast-paced environment, enjoys translating complex data into actionable business strategy, and wants to see their work influence high-level decisions.

Requirements

7+ years’ experience working in consumer insights, consumer research or in an insights role at an entertainment, media or technology company.
B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field.
An enthusiasm for research, data driven approaches, and strategic thinking.
In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies.
Proven experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently providing strategic guidance to them.
Proven ability to manage, coach, and develop high-performing teams; skilled at delivering direct feedback, managing performance, setting goals, and growing talent over time.
Expert at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data.
Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides.
Experience with statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis.
Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner.
Great verbal communication skills and highly skilled at presenting to groups and sharing your point of view.
Genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick.
Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.
Successfully manages time and multiple competing priorities to ensure deadlines are always met.
Hawk-eyed attention to detail – Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting.
Team player who is able to work collaboratively and harmoniously within a team and across teams.
Willingness to roll up your sleeves to help get the job done and no task is beneath you.
Welcomes feedback because you have a zest for learning and growing.
Candidates must be based on the East Coast or willing to work East Coast hours.

Nice To Haves

Experience with statistical packages, like SPSS or Q.

Responsibilities

Drive all phases of custom mixed methods research projects, including proposal drafting, research design, questionnaire and discussion guide development, data analysis and storytelling.
Inform product evolution, content and communication strategy, as well as platform positioning, with a particular emphasis on advanced methods (e.g. segmentations, conjoint, discrete choice modeling, pricing studies and market sizing).
Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
Oversee the full portfolio of research initiatives for this client, ensuring consistency and strategic alignment across projects; maintain continuity in audience definitions, frameworks, and key metrics to build a cohesive, cumulative body of insights that drives stronger decision-making over time.
Lead, develop, and manage a team of analysts and managers, providing clear, actionable feedback across all phases of project work; actively coach team members to deepen methodological expertise, elevate quality of deliverables, and drive consistent high performance.
Serve as a trusted partner to the client, building strong relationships, deeply understanding their business objectives, and driving successful project execution and long-term partnership growth.
Collaborate with senior team members and provide oversight to junior team members in coordinating logistics with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing), and partner with these teams to drive projects forward on stringent timelines.

Benefits

Flexible/Remote work with optional usage of our great offices in New York
Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s
Medical, Dental, and Vision Insurance Plans
401K with company match
12 weeks paid Parental Leave
Regular performance evaluations with opportunities for promotions and merit increases
Educational and training reimbursement plan and other training and professional development opportunities
Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
Resources available for mental health, inclusive care and family building
NRGratitude – our company-wide employee recognition program
Regular team/company events and activities including annual summer and holiday parties
Pet friendly headquarters and pet insurance options