Market Operations Specialist
About The Position
This role involves strategic planning and execution across major U.S. social media platforms (TikTok, YouTube, etc.) and mainstream communities (Reddit, Discord, etc.). Key responsibilities include scheduling, copywriting, and multimedia content production. The specialist will also drive the buildup and daily operations of fan groups, ideate and execute interactive campaigns to boost fan loyalty and brand stickiness, and track performance across social and community channels. This includes generating regular recap reports and translating data insights into actionable growth strategies.
Requirements
- Native-level English proficiency.
- Bachelor’s degree or above.
- Open to fresh graduates or candidates with 1-5 years of experience.
- Heavy User of U.S. mainstream social media and communities.
- Exceptional aesthetic sense with the ability to spot viral trends and "hot hooks" in real-time.
- Proficient in tools such as Photoshop, Premiere/CapCut, and Canva.
- Solid data processing skills using Excel.
- Strong execution and the ability to thrive under pressure in a fast-paced environment.
- A detail-oriented multi-tasker with a strong result-oriented mindset.
Nice To Haves
- Professional working proficiency in Mandarin Chinese is a plus for content localization and communication with overseas teams.
- Deep familiarity with C-dramas and Asian pop culture is highly preferred.
- Prior experience in U.S. social media/community operations would be a plus.
- Majors in Media, Marketing, or Film/TV preferred.
Responsibilities
- Deeply involved in the strategic planning and execution across major U.S. platforms (TikTok, YouTube, etc.) and mainstream communities (Reddit, Discord, etc.), including scheduling, copywriting, and multimedia content production (images/videos).
- Drive the buildup and daily operations of fan groups on U.S. mainstream social media and communities. Ideate and execute interactive relevant campaigns to boost fan loyalty and brand stickiness.
- Track the actual performance across our platform's social and community channels, and generate regular recap reports and translate data insights into actionable growth strategies.
Benefits
- sign on payment
- relocation package
- restricted stock units
- medical benefits
- dental benefits
- vision benefits
- life and disability benefits
- participation in the Company’s 401(k) plan
- up to 15 to 25 days of vacation per year (depending on the employee’s tenure)
- up to 13 days of holidays throughout the calendar year
- up to 10 days of paid sick leave per year
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees
