Market Manager

RedPeg Marketing • Chicago, IL

5d

About The Position

The role of the Brand Account Manager is to develop relationships with key on-premise (60% of time) and off-premise (40% of time) customers to: o Drive distribution o Improve visibility o Activate Brand in top image and volume accounts o Raise the profile of the brand within the trade and consumer community o Generate incremental sales volume

Requirements

• Sales and/or merchandising experience in the beverage industry
• Professional, responsible and able to work independently
• Customer driven and consumer focused
• Able to translate strategy into action and make things happen
• Proactive and solutions oriented
• Ability to sell, influence and partner with customers and co-workers
• Passionate about the beverage alcohol industry
• Articulate, charismatic, engaging and pleasant
• This role requires evening and weekend coverage on occasion – it is a full-time role with non-standard hours
• Demonstrated public-speaking, presentation and writing skills
• Ability to manage budgets and provide timely, concise reporting
• BA preferred
• Clean driving record and good credit history

Nice To Haves

• Promotion and luxury goods experience a plus

Responsibilities

• Achieve Brand performance standards in his/her universe of accounts
• Support marketing strategy, brand standards and brand programs in his/her universe of accounts
• Execute wholesaler and bartender education & outreach programs
• Establish/maintain relationships with bartenders, account managers, and account owners at assigned accounts to facilitate new points of distribution and depletion growth
• Become the local “face of” Brand
• Identify/help fill distribution gaps
• Encourage/facilitate on-going endorsement of Brand products to their customers through education and menu placements/drink features
• Place and refresh Brand Point-of-Sale materials in assigned accounts
• Increase consumer call by promoting and enhancing national/local programs
• Act as local host of customized on and off-premise promotions for Brand
• Participate in PR/media outreach efforts
• Provide feedback concerning competitive activities and market trends
• Provide input regarding future marketing plan development

What This Job Offers

• Job Type: Full-time
• Career Level: Manager