Market Manager

Tinsel-posted 2 months ago
Full-time • Mid Level
11-50 employees
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The Market Manager for Teremana is a key field role for our client, MJUS. Reporting to the Program Director, you will lead local strategy, oversee execution, provide account support for target accounts, and own the overall performance of the on-premise sampling and special event activations within your region. You will also lead the recruitment and successful management of a team of part-time Promotional Specialists embodying the spirit of both Teremana and Tinsel Experiential. Market Managers may manage junior level full-time employees as needed in auxiliary cities within your territory. You will work with internal (agency) and external (client) stakeholders at a local level to continuously improve activations as well as grow brand love with our target market and accounts on behalf of the brand. Our Market Managers also work as a team sharing best practices, local insights and collaborating cross-functionally across state lines for the growth and betterment of the program and relationship between Tinsel Experiential and Teremana. The career development and growth opportunities with Tinsel is vast with several avenues open to high achievers.

  • Recruit, hire, train and directly oversee a high-quality team of 30-50 part-time Promotional Specialists in your local market.
  • Conduct regular training of promotional staff to ensure their knowledge on brand standards and execution guidelines.
  • Continuously provide your team with program updates, clear performance feedback and mentorship in the field.
  • Conduct regular spot checks and be present weekly at events to ensure the highest quality of execution and foster relationships with your local account universe.
  • Effectively manage performance issues in a timely manner and within Tinsel’s policies and procedures.
  • Own all training and implementation of compliance measures for sampling and activation in accordance with your state and local laws.
  • Act as the single local daily point of contact for local client needs in your market.
  • Foster a strong relationship with local client teams, distributors and accounts showcasing Tinsel Experiential as their leading experiential agency.
  • Support critical local client/distributor meetings with presence, activation insights and showcasing your consumer engagement program as needed.
  • Own the consistent communication of weekly schedules and recapping to your local client team.
  • Continuously identify opportunities to sell Tinsel’s capabilities to the client.
  • Conduct regular monthly account visits to support target accounts and grow MJUS presence.
  • Lead the relationship with target accounts within your region(s), a minimum of 35 up to 75 accounts.
  • Build strong relationships with accounts growing presence, brand visibility and program awareness.
  • Report and recap visit activity using assigned technology in collaboration with client.
  • Collaborate with local TSM to support sales through promotional events.
  • Prospect potential new accounts with desired demographic match.
  • Maintain and execute scheduling needs on a daily and weekly basis.
  • Own the integrity of all reporting including per-event recaps, weekly reporting, monthly recaps and annual strategic planning for your market.
  • Effectively and responsibly manage and communicate inventory of all assigned company and client equipment, uniforms and assets.
  • Maintain promotional staff files with properly assigned paperwork.
  • Complete all expenses and manage corporate credit cards and MSC in a compliant and timely manner.
  • Manage your local budget diligently for labor, billbacks, T&E and promotional allocations.
  • Maintain an accurate log of all applicable licenses.
  • Understand and ensure compliance with all state rules and regulations.
  • Bachelor’s degree
  • 1-3 years of beverage experience preferred
  • Prior experience with recruiting part-time staff
  • Knowledge of your local market
  • Exceptional organizational skills to manage multiple schedules, keep track of meeting times, samplings, events, and other related matters.
  • Skilled at multitasking with an ability to meet deadlines
  • Strong verbal and written communication skills
  • Interpersonal skills to build rapport and collaborate with colleagues, consumers, customers, event participants, clients, and accounts.
  • Effective communication skills for both in-person and remote interactions.
  • Analytical skills to assess the progress of the work, identify potential issues, and develop effective solutions.
  • Proficiency in Google Workspace
  • High moral character and social responsibility
  • Flexibility of schedule – typical working days may involve weekends and holidays with off days during the week.
  • Willingness and enthusiasm for learning to activate your market the Teremana way!
  • Previous experience working for a bev-alc brand
  • Previous experience in a sales or account support role
  • Strong presentation skills – both building and delivering
  • A strong network of promotional specialists that you can rely on
  • Prior agency experience is preferred
  • Entrepreneurial spirit and a strong desire to succeed
  • Business-savvy looking to learn and grow within a high-performing team
  • Competitive salary based on experience and qualifications
  • Performance-based bonuses linked to individual and team accomplishments
  • Comprehensive benefits package including health insurance
  • 401(k)-retirement plan
  • Ample paid time off, including vacation days, sick leave, and company holidays
  • Support for professional development, offering opportunities for skill enhancement through training, workshops, and conferences
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