Market Manager On/Off Premise - Los Angeles

Brown-Forman Corp.•Los Angeles, CA

46d•$96,600 - $103,500

About The Position

Join Brown-Forman as the On and Off Premise Market Manager for Los Angeles! Lead and innovate in this exciting market, driving brand success through strategic initiatives, impactful relationships, and flawless execution.

Requirements

Minimum of 3 years in the beverage alcohol and/or beverage industry with a proven track record of meeting key metrics and a strong, consistent presence in the market with key accounts and customers.
Strong coaching and sales training skills.
Demonstrated ability to build and maintain effective working relationships with key stakeholders, while actively seeking opportunities to collaborate with leaders across various channels, functions, and geographies.
Able to prioritize the overall Brown-Forman business needs above specific territory or team needs.
Ability to travel and work nights and weekends as required, with a valid state driver's license and the capability to lift 60 pounds.
Systems Proficiency i.e. Google Suite, Microsoft Office, and/or other business operations software.

Responsibilities

Serve as the primary point of contact with key on and off premise account groups for Los Angeles covering the entire Brown-Forman portfolio of brands.
Design, develop, and implement key customer focused win-win initiatives that enhance Brown-Forman and customer profitability.
Establish and nurture positive customer rapport at all levels across assigned territory.
Conduct business performance reviews with the distributor leadership to achieve state plans.
Partner with Brown-Forman National Account Teams and Regional Distributor Account Team to ensure flawless execution of Independent and Chain programs.
Work with the Brown-Forman e-premise team to communicate cutting-edge programs and execution plans to distributors and customers.
Develop and execute on and off premise brand-building plans in collaboration with distributors in Los Angeles.
Champion the on and off premise effort at the point of purchase, ensuring superior distributor execution of brand initiatives.
Engage with and influence key external contacts, including distributor partners, retailers, consumers, and agencies.
Lead on and off premise teams to gather local market feedback for specific brand plans, setting clear objectives and priorities.
Coordinate communication of plan adjustments based on market performance and success.
Manage budget responsibilities to drive financial success.
Develops and/or ensures proper activation and ensure alignment of all programs with the Reyes Beverage Group team members through weekly field work with and meetings for on and off premise general market.
Develop and ensure the proper activation of all on and off premise programs.
Oversee the execution of on and off premise pull programming and all branded initiatives.
Execute the Brown-Forman business plan with the on and off premise team, holding them accountable for results.
Oversee third-party promotion agencies for on and off premise, ensuring alignment with Brown-Forman business and brand plans.