Market Intelligence Manager

Johnson, Mirmiran & Thompson • Camp Hill, PA

96d

About The Position

Johnson, Mirmiran & Thompson is a dynamic, 100% employee-owned consulting firm of more than 2,400 professionals that provides a full range of multi-disciplined engineering, architecture, information technology, and related services to public agencies and private clients throughout the United States. JMT is currently ranked #50 on Engineering News-Record's list of the Top 500 Design Firms. We are seeking a Market Intelligence Manager to lead our newly developed market research team. This team is responsible for the collection, analysis, and interpretation of market and industry data to support decision-making and build competitive advantage. This role includes leading the development of analytical frameworks and data visualization tools as well as reporting to senior leadership and collaboration with internal teams throughout the organization. The Market Intelligence Manager will be responsible for the day-to-day management of research analysts and support staff. This position reports to the Chief Strategy Officer and includes close collaboration with the Chief Marketing Officer and members of the firm's senior management team. This position offers the flexibility to be based at any of our JMT locations throughout the company.

Requirements

• Proven experience in market research and analysis, preferably in a consulting or engineering environment.
• Strong analytical skills with the ability to interpret complex data sets and present findings clearly to diverse audiences.
• Experience with data visualization tools and techniques.
• Familiarity with Artificial Intelligence tools for data analysis and market research.
• Excellent communication skills, both written and verbal, with the ability to influence and engage stakeholders at all levels.
• Strong project management skills and the ability to manage multiple projects simultaneously.

Nice To Haves

• Experience in the AEC (Architecture, Engineering, and Construction) industry.
• Knowledge of federal, state, and local budgetary processes and spending analysis.
• Familiarity with social media monitoring tools and sentiment analysis.

Responsibilities

• Lead processes for gathering quantitative and qualitative market and competitor intelligence for identified industry growth categories.
• Gather and evaluate relevant market, client and competitor information to review market position and determine threats and opportunities.
• Develop methods to conduct market research to identify trends affecting the industry in all relevant areas including political and legal to identify opportunities for growth.
• Utilize Artificial Intelligence tools to automate data collection and analysis, uncover hidden patterns in large datasets, monitor social media for sentiment and trends, and create predictive models to forecast market shifts and customer behavior.
• Develop models to analyze data to track campaign performance and provide insights for improvement.
• Manage processes to turn data into insights while synthesizing and clearly communicating analysis, both written and verbal.
• In support of senior decision makers, lead the development of market/business plans and recommendations based on the data, analysis, and interpretation.
• Develop methods and processes for gathering, tracking, and reporting competitive intelligence to support the entire cycle of marketing and business development by assessing federal, state, and local budgetary and spending analysis, providing data and insights, and identifying leads.
• Analyze data from internal and external source systems and identify trends and processes as they relate to reporting and tracking marketing metrics.
• Provide ad hoc analytical support to drive actionable decision making and support strategic planning and operational measures.
• Work with senior level staff, business unit leaders, strategic planners, and business development staff to provide guidance and support staff for market research, strategic plans, market strategies, and other relevant services.
• Manage market research projects and reports and data visualization for internal use.
• Manage the compilation and production of sales and marketing reports applying concepts applicable to AEC Industry to calculate firm trajectory.
• Direct supervision of a small team of research analysts and support staff.
• Manage external market research vendors and consultants.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services