Market Intelligence Analyst

Vinik Sports Group

6d•Onsite

About The Position

As part of the Business Strategy & Analytics department, the Market Intelligence Analyst will play a critical role in helping VSG understand market dynamics, consumer behavior, and brand performance. This position will focus on market intelligence, leveraging syndicated research platforms and industry data to inform strategic decisions across Marketing, Partnerships, and other business units. The analyst will identify trends, assess market opportunities, and provide actionable insights that shape fan engagement strategies, revenue generation, partnership activations, and overall brand health. In addition, this role will support media measurement by analyzing VSG’s content & assets, helping optimize campaigns and maximizing revenue. By combining market research with performance analytics, this position ensures VSG continuously amplifies its brand and capitalizes on consumer engagement.

Requirements

1+ years of work experience in Research, Strategy, Analytics, Sponsorship, or Marketing
Bachelors or advance degree in business, advertising, marketing, or related field
Strong experience and knowledge of digital and social analytics
Knowledge and experience helping to value and monetize digital and social content
Strong experience and knowledge of market research platforms such as YouGov, Vision Insights, Nielsen Scarborough, etc.
Comfort, appreciation and skill with data mining, data analysis, data visualization
High degree of experience with Excel and PowerPoint
Prior experience analyzing and reporting data to identify issues, trends, or exceptions to drive improvements of results and find solutions
Excellent at summarizing and presenting complex findings to stakeholders
Experience with project management to bring about the successful completion of specific project goals and objectives
Ability to track details and meet deadlines of multiple projects
Critical thinker, problem solver, and continuous learner
Ability to successfully collaborate and influence others in a flexible and dynamic environment
Ability to perform with minimal direction, be self-directed and demonstrate initiative
Ability to work efficiently and effectively in office and arena environment that can be exciting, loud and distracting
Ability to work extended hours including late nights, holidays, and weekends as needed
Ability to work prolonged periods sitting at a desk and working on a computer.
Ability to lift/carry/move up to 10lbs
Ability to work in cold/hot indoor and outdoor temperatures

Responsibilities

Utilize syndicated market research tools and industry reports to monitor consumer trends, competitive landscape, and market conditions
Deliver insights that inform marketing strategies, drive partnership development and retention, and support ad hoc partner recapping
Identify emerging markets and fan engagement patterns to proactively influence organizational planning and strategic decision-making
Translate complex data sets into compelling narratives and actionable recommendations through advanced visualization techniques (i.e. Tableau, PowerPoint, Canva)
Study, measure, and drive fan engagement strategy across VSG digital and social content
Track, analyze and benchmark digital and social media KPIs to assess campaign effectiveness
Provide data-driven recommendations for content optimization, distribution strategies, and monetization opportunities based on performance trends and ROI analysis
Support sales and retention efforts through knowledge sharing
Perform other duties as assigned
Coverage as needed