Market Development Specialist

Husqvarna • Olathe, KS

320d

About The Position

Husqvarna Construction is looking for a Market Development Specialist to drive growth and expand our footprint in Alabama, Louisiana, and Mississippi. In this high-impact role, you'll be at the forefront of our sales efforts, increasing product exposure and driving demand by engaging directly with dealers and end users on job sites.

Requirements

• 3+ years of experience in sales, business development, or a related field.
• Bachelor's degree in Business Administration or a relevant technical field preferred.
• Experience in analytics-based sales organizations is a plus.
• Strong communication and relationship-building skills.
• Ability to lift up to 100 lbs and work hands-on with products in various environments.

Responsibilities

• Create User Demand with Strategic Dealers (40%)
• Identify new user targets and conduct product demonstrations to drive sales growth.
• Partner with dealer sales teams for ride-alongs to create demand and increase sell-through.
• Organize product training and sales events with strategic dealers.
• Demonstrate key product lines, including CSE (Trowels & Early Entry Saws), CDE (All Products), and CDT (All Products).
• Support the SuperFloor Strategy with Strategic Distribution Partners (40%)
• Promote the SuperFloor program by engaging with dealers and users through hands-on product demonstrations.
• Build strong relationships with SuperFloor partners to enhance sales success.
• Execute ride-alongs and coordinate sales events to maximize exposure and adoption of SuperFloor products.
• Work closely with regional sales teams to identify and support top-performing SuperFloor dealers.
• Stay Organized & Drive Results (20%)
• Maintain user leads and track engagement in our CRM system.
• Leverage tools like Dodge Data for lead generation and market insights.
• Serve as a liaison between Product Management, Technical Services, and R D to address field issues.
• Report market trends, challenges, and opportunities to internal teams to refine strategy.

Benefits

• Competitive salary and performance-based incentives.
• Full benefits package (medical, dental, vision) from day one.
• 401(k) with matching—no vesting period.
• Employee discounts on Husqvarna products.
• Education assistance and career development opportunities.
• Paid parental leave and other work-life benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree