Market Development Specialist

Husqvarna Group•Boston, MA

1d•Onsite

About The Position

Market Development Specialist – Northeast Drive Growth. Build Relationships. Make an Impact. Are you passionate about sales, hands-on product demonstrations, and building strong relationships with dealers and end users? Husqvarna Construction is looking for a Market Development Specialist to drive growth and expand our footprint in CT, NY, NYC, Long Island and N. New Jersey. In this high-impact role, you’ll be at the forefront of our sales efforts, increasing product exposure and driving demand by engaging directly with dealers and end users on job sites. Why You’ll Love This Role: You’ll be hands-on, demonstrating industry-leading equipment in real-world settings. You’ll travel across your territory, making a tangible impact on sales and dealer success. You’ll work with a top-tier product line in a role that blends sales, marketing, and technical expertise. You’ll be a key player in strengthening our competitive edge and supporting our dealer network.

Requirements

3+ years of experience in sales, business development, or a related field.
Bachelor’s degree in Business Administration or a relevant technical field preferred.
Strong communication and relationship-building skills.
Ability to lift up to 100 lbs. and work hands-on with products in various environments.

Nice To Haves

Experience in analytics-based sales organizations is a plus.

Responsibilities

Create User Demand with Strategic Dealers (40%) Identify new user targets and conduct product demonstrations to drive sales growth.
Partner with dealer sales teams for ride-alongs to create demand and increase sell-through.
Organize product training and sales events with strategic dealers.
Demonstrate key product lines, including CSE (Trowels & Early Entry Saws), CDE (All Products), and CDT (All Products).
Support the Superfloor™ Strategy with Strategic Distribution Partners (40%) Promote the Superfloor™ program by engaging with dealers and users through hands-on product demonstrations.
Build strong relationships with Superfloor™ partners to enhance sales success.
Execute ride-alongs and coordinate sales events to maximize exposure and adoption of Superfloor™ products.
Work closely with regional sales teams to identify and support top-performing Superfloor™ dealers.
Stay Organized & Drive Results (20%) Maintain user leads and track engagement in our CRM system.
Leverage tools like Dodge Data for lead generation and market insights.
Serve as a liaison between Product Management, Technical Services, and R&D to address field issues.
Report market trends, challenges, and opportunities to internal teams to refine strategy.