Market Development Specialist - 3205708 East

IQVIA•Parsippany, NJ

2d•$75,000 - $100,000

About The Position

IQVIA, in partnership with our client, Sanofi, is looking for high performing Market Development Specialists (inside sales representatives) with a track record of success to join our team! Market Development Specialists (MDS) will work within the Right Audience Right Engagement AI Ecosystem (1RARE.Ai Ecosystem) to identify accounts that have a low volume or no currently treated patients that may be identifying patients at the beginning of their diagnosis journey, who are diagnosing patients who are not treated (DNT), or may have potential to manage patients that may be suitable candidates for a Sanofi therapy. MDS shall assist in validating leads provided by the 1RARE.Ai Ecosystem Next Best Action trigger program. MDS will send messages to those practices with the appropriate target profile and offer them educational materials regarding diagnosis and treatment OR may identify the key customers within the account and pass the lead to Sanofi FTE field team (Strategic Account team or Community Development team). MDS will facilitate in-service calls with appropriate healthcare professionals (HCPs) for Sanofi team when appropriate. MDS Goals: Validate leads from the Next Best Action platform. Validation may indicate that the account has potential patients, patients currently diagnosed and awaiting treatment, or referral to a COE. Enhance the inputs for Sanofi’s Adaptive Audience Platform, improving the accuracy of future lead generation, targeting and digital marketing campaigns. Provide high value HCP leads to field sales of those who have not previously treated appropriate patients and would like additional follow up regarding disease education and Sanofi products. Deliver Sanofi approved disease state information to HCPs to help facilitate the proper identification and diagnosis of specific rare diseases. Identify and validate potential new HCP targets and segments within practices that may be diagnosing and potentially managing appropriate rare disease patients. Update practice information, referral networks, and audience segmentation for other sales and marketing efforts including digital marketing, email, direct mail, or telephone outreach. Build relationships with key customers and deliver appropriate product and patient access information in a compliant manner. Demonstrate in-depth disease-state knowledge and familiarity with Sanofi products. Be able to set and own a plan, and adapt the plan as needed in order to drive initiatives to completion in order to meet position goals. Communicate frequently with Sanofi Field Sales Team and other cross-functional counterparts such as Digital Marketing Have a mindset of continuous learning and development. Meets all administrative responsibilities within timelines and company guidelines; Understand the legal and compliance environment and drive collaboration with the Legal and Compliance Department

Requirements

Bachelor’s Degree required with a preference toward a clinical or life sciences degree. Nursing or other clinical degree acceptable
Minimum of 2 years of Inside Sales / Virtual Account Management experience to Healthcare Professionals (pharmaceutical, biotech, device or healthcare industry) required.
Digital Experience preferred or aptitude to comprehend digital promotion required.
Proven track record of exceeding program metrics
Proven ability to communicate clinical information with HCPs / HCP office staff using approved marketing materials.
Demonstrated account management and superior communication skills focused on providing a high level of customer service.
Must be able to engage customers in a persuasive and compliant manner virtually.
Proven ability to work collaboratively with a cross-functional team to execute against business goals.
Strong cross-functional teamwork skills.
Strong relationship building skills and the ability to identify key decision makers to closely monitor patient symptoms and identification.
Accountable for deep understanding of disease state and products clinical efficacy
Analyze Lead trends and identify high-value leads to alert field sales team.
Ability to learn quickly and apply disease state knowledge to recognize high-value leads
Must be self-motivated with strong desire to achieve success.
Excellent interpersonal, verbal, and written communication skills
Ability to develop and sustain customer relationships.
Ability to analyze data, recognize patterns, and use a data-driven approach to identify high value leads.
Extensive knowledge of compliance requirements for interacting with healthcare providers
High achievement, drive, self-motivation, and integrity.

Nice To Haves

Inside / Virtual Sales Experience in specialty or complex disorders a plus.

Responsibilities

Validate leads from the Next Best Action platform.
Enhance the inputs for Sanofi’s Adaptive Audience Platform, improving the accuracy of future lead generation, targeting and digital marketing campaigns.
Provide high value HCP leads to field sales of those who have not previously treated appropriate patients and would like additional follow up regarding disease education and Sanofi products.
Deliver Sanofi approved disease state information to HCPs to help facilitate the proper identification and diagnosis of specific rare diseases.
Identify and validate potential new HCP targets and segments within practices that may be diagnosing and potentially managing appropriate rare disease patients.
Update practice information, referral networks, and audience segmentation for other sales and marketing efforts including digital marketing, email, direct mail, or telephone outreach.
Build relationships with key customers and deliver appropriate product and patient access information in a compliant manner.
Demonstrate in-depth disease-state knowledge and familiarity with Sanofi products.
Be able to set and own a plan, and adapt the plan as needed in order to drive initiatives to completion in order to meet position goals.
Communicate frequently with Sanofi Field Sales Team and other cross-functional counterparts such as Digital Marketing
Have a mindset of continuous learning and development.
Meets all administrative responsibilities within timelines and company guidelines
Understand the legal and compliance environment and drive collaboration with the Legal and Compliance Department