Market Development Representative - Specialty Brands - LA

Sazerac CompanyLos Angeles, CA
3d$63,000 - $95,000

About The Position

Join our team as a Market Development Representative specializing in our Specialty Brands portfolio! In this role, you will be a pivotal partner in driving volume and distribution sales goals for targeted brands within unique and dynamic market territories in the Greater Los Angeles area. Targeted Brands Include: Fireball, 1792, BuzzBallz, Paul Masson, Wheatley, Corazon, 99 Brand, Heublein, Svedka, Sazerac Rye, Taaka, Southern Comfort, Grand Gala Cognac, Sheep Dog What You’ll Be Doing: As an MDR for Specialty Brands, your role will include: Crafting Solutions for Growth: Implement creative and strategic solutions specifically tailored to challenging accounts to drive increased market share. Brand Building: Leverage consumer insights and category trends to educate diverse decision-makers, creatively overcome objections, and enhance product placement and sales. Distribution Leadership: Guide distributor partners to optimize in-store selling, strategic merchandising, and effective account execution. Volume Objectives: Achieve sales volume targets, especially emphasizing high-volume value-tier products through strategic placement and storytelling about profitability. Strategic Program Execution: Execute programs focused on distribution, creative merchandising, displays, and targeted retail promotional activities, driving tangible results. Rapport Building: Cultivate deep, mutually beneficial relationships with diverse customers, including Syrian, Indian, and Asian decision-makers, through understanding their unique business needs. Communication & Collaboration: Serve as the communication lead, effectively liaising between key accounts, wholesalers, and internal stakeholders. KPI Monitoring: Track and manage KPIs rigorously to ensure consistent achievement of business objectives. Job responsibilities may vary by state depending on regulatory requirements for the state. #LI-KG1

Requirements

  • Education: Bachelor's degree preferred or equivalent experience
  • Experience: Minimum 1 year of sales experience in the alcohol-beverage or CPG (consumer packaged goods) industries. On-premise experience is preferred. New college graduates require a sales/marketing internship or full/part-time sales role (preferably in consumer-packaged goods) and/or sales competition experience.
  • Results-Driven: Proven volume objectives and ability to deliver on new points of distribution (PODs), well placements, menu placements, events, and promotions.
  • Technical Savvy: Demonstrated success using sales data analytics and tools to drive sales results, identify market trends, and produce measurable results.
  • Mobility: A valid driver's license and ability to travel within an assigned territory is required.
  • Schedule: Flexibility to work non-traditional hours, including evenings and weekends.
  • Location: Candidate must reside in or near the territory.
  • Expenses: Ability to personally cover ordinary and essential business expenses that will be promptly reimbursed.
  • Compliance: Required to obtain a solicitor’s permit in any state.
  • Physical Requirements: Standing for an extended period of time Ability to pick up and/or move objects up to 35lbs without assistance Ascend or descend stairs Ability to drive and visit multiple accounts in one day Strong communication skills

Nice To Haves

  • On-premise experience is preferred.

Responsibilities

  • Crafting Solutions for Growth: Implement creative and strategic solutions specifically tailored to challenging accounts to drive increased market share.
  • Brand Building: Leverage consumer insights and category trends to educate diverse decision-makers, creatively overcome objections, and enhance product placement and sales.
  • Distribution Leadership: Guide distributor partners to optimize in-store selling, strategic merchandising, and effective account execution.
  • Volume Objectives: Achieve sales volume targets, especially emphasizing high-volume value-tier products through strategic placement and storytelling about profitability.
  • Strategic Program Execution: Execute programs focused on distribution, creative merchandising, displays, and targeted retail promotional activities, driving tangible results.
  • Rapport Building: Cultivate deep, mutually beneficial relationships with diverse customers, including Syrian, Indian, and Asian decision-makers, through understanding their unique business needs.
  • Communication & Collaboration: Serve as the communication lead, effectively liaising between key accounts, wholesalers, and internal stakeholders.
  • KPI Monitoring: Track and manage KPIs rigorously to ensure consistent achievement of business objectives.

Benefits

  • Competitive Pay
  • Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
  • Family Coverage: Options to cover family members, including domestic partners.
  • 401(k) Plan: Immediate access to a matching 401(k) plan.
  • Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
  • Mental Health and Wellness: Access to mental health care and wellness incentive programs.
  • Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
  • Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
  • Training and Development: Opportunities for professional growth and development.
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