Market Development Manager (SLED/Municipality) - The Toro Company

The Toro Company•Bloomington, MN

4d•$120,000 - $140,000•Hybrid

About The Position

Market Development Manager: Lead the landscapes and contractor (L&C) group’s efforts to expand into new, targeted business opportunities, with a primary focus on the state, local, education, and municipality (SLED) verticals. Responsible for developing and executing market entry and growth plans within assigned territories that meet both revenue and profit expectations. Maximize market potential by working closely with sales, product marketing, engineering, operations, and contract management teams to ensure long-term success. Drive sustainable growth by aligning organizational capabilities with the unique needs of public sector customers, procurement processes, and contract compliance requirements.

Requirements

Bachelor’s degree in business, marketing, public administration, or related field.
10+ years of experience in sales/marketing strategy. Experience in the OPE industry, with demonstrated success in public sector or SLED markets preferred.
Proven ability to develop and implement strategic business plans that include new market opportunities supporting the L&C long-range strategy.
Experience managing government contracts, including RFPs, bids, GSA schedules, cooperative purchasing agreements, and lifecycle management.
Strong understanding of public procurement processes, compliance requirements, and contract negotiation strategies.
Innovative mindset to drive new ideas and adapt to evolving public sector needs.
Ability to collaborate effectively across the organization and with external stakeholders.
Strong working knowledge of L&C product lines to drive all aspects needed for marketing, sales, direction, and focus.
Multi-dimensional leader: business acumen, approachable and available, strong communication skills at the key stakeholder level, as well as at the technical and tactical level.
Travel up to 40% as market opportunities require, including visits to state agencies, municipalities, and educational institutions.

Nice To Haves

Experience in the OPE industry, with demonstrated success in public sector or SLED markets preferred.

Responsibilities

Utilize data to identify and prioritize market opportunities across all L&C brands, with emphasis on SLED verticals, in support of group market share goals and long-term sustainability.
Identify short- and long-term strategies required for success in public sector markets, including compliance with procurement regulations, bid processes, and contract requirements.
Serve as the subject matter expert and partner within the L&C Leadership team for industry intelligence, public sector opportunities, ROI, and government procurement trends.
Directly manage business relationships with state agencies, municipalities, school districts, and higher education institutions to maximize and grow sales opportunities.
Oversee contract management processes, including RFP responses, negotiation, compliance, renewal, and performance tracking, ensuring alignment with organizational goals and customer expectations.
Report on the performance of all markets across the U.S. and Canada, with specific insights into SLED verticals; potential for future international reporting responsibility.
Mitigate issues that block new market opportunities from being successful, including contract execution challenges and regulatory barriers.
Drive new market opportunities into mainstream adoption throughout the organization, ensuring cross-functional alignment.
Represent the company and its products in industry associations, public sector forums, and corporate accounts to gain market approval and credibility.
Deliver clear marketing, product, and business communication plans tailored to public sector stakeholders.
Lead a support team when required to oversee product portfolio and contract execution.

Benefits

In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits
The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including:
Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.
Location – Conveniently located near both St. Paul and Minneapolis, we are centrally located for most commuters!
Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.
Wellness - The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical wellbeing, TTC offers a variety of mental health and financial health resources to all employees.
Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.
Summer Hours – Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday.
Flexible Work Arrangements – This team is currently implementing a hybrid work schedule. The opportunity to collaborate in the office and work from home part-time, has promoted team-building and flexibility.
Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between $120,000 - $140,000.
Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics.
If you need to, you can access your pay early with the dailypay app.