Market Development Manager - Retail
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About The Position
Gallo is seeking a Retail Market Development Manager to join our dedicated team and maximize the sale and distribution of our esteemed brands in retail accounts. This role is integral in executing our sales and marketing strategies, understanding distributor deal structures, and identifying competitive pricing opportunities to drive market growth. As a Retail Market Development Manager, you will spend 80% of your time working closely with distributor personnel to execute monthly programs, close gaps, and deliver points of distribution. Your strategic planning skills will be crucial in maximizing sales and growing Gallo brands, making informed decisions to allocate time and resources effectively. You will also train and coach distributor sales representatives and district managers, ensuring they are well-equipped to achieve performance goals and objectives. Your role will involve gathering and analyzing market intelligence, identifying opportunities, and sharing insights with management to further enhance Gallo's market presence. You will assist the State Manager in maintaining consistent retail prices and support recruiting efforts in key universities when needed. Additionally, you will motivate distributor management and salespeople, coordinate with the local Shopper Marketing team, and reinforce Gallo standards through periodic communication. We value innovation and an entrepreneurial mindset, encouraging you to adopt change and act with a future-focused approach. You will engage with accounts and distributor personnel to maximize e-Retail opportunities and support the commercialization of digital marketing programs. Leveraging technology and digital assets will be key in monitoring performance and making informed business decisions. As a Gallo Ambassador, you will advocate for our brands, host events, and promote sales within the community. Strong negotiation skills will be essential in setting monthly objectives and sales incentives with distributor leadership. Building positive working relationships at all levels and controlling business expenses are also critical aspects of this role.
