Market Development Manager, Influencer Marketing

Publicis Groupe • Santa Barbara, CA

326d • $59,850 - $86,680 • Remote

About The Position

As a Market Development Manager, Influencer you will play a crucial role in driving revenue growth by generating qualified leads for our sales team. This role focuses on proactively identifying and engaging with mid-market and small businesses through a high-volume, outbound approach. You will be responsible for executing effective cold calling campaigns, conducting targeted outreach, and qualifying leads to drive sales pipeline.

Requirements

• Bachelor's degree in business, marketing, or related work experience.
• 2 + years of experience in a fast-paced sales development role.
• 2 + years of experience in creator and influencer marketing.
• Proven ability to effectively cold call and build rapport with potential customers.
• Excellent communication and interpersonal skills, both written and verbal.
• Strong phone etiquette and the ability to handle objections effectively.
• Highly motivated and results-oriented with a strong work ethic and a desire to exceed targets.
• Proficiency with Salesforce CRM or other sales enablement tools.
• Excellent listening and active listening skills.

Responsibilities

• Develop and execute effective outreach strategies: Develop and implement multi-channel outreach strategies, including email, phone, and LinkedIn, to engage with prospects and build interest.
• Identify and qualify leads: Qualify leads based on predefined criteria, gather key information about prospects, and accurately document all interactions in Salesforce CRM.
• Present value propositions: Clearly and concisely articulate the value proposition of our products/services to prospective customers.
• Conduct high-volume outbound calls: Execute targeted cold calling campaigns to identify and qualify potential customers within the mid-market and SMB segments.
• Schedule and qualify meetings: Schedule and qualify meetings between prospective customers and the sales team.
• Track and report on performance: Monitor key performance indicators (KPIs) such as call volume, connect rates, conversion rates, and pipeline contribution.
• Continuously improve: Analyze call recordings and performance data to identify areas for improvement and refine outreach strategies.

Benefits

• Competitive salaries
• 401K matching
• Wellness reimbursement programs
• Life insurance
• Comprehensive medical, dental and vision coverage
• Flexible time off, no accrual necessary
• Generous amount of paid holidays
• Company-sponsored team building events
• Employee Referral Program
• Annual recognition awards
• Flexible work arrangements
• Parental bonding leave
• Child/elder care assistance
• Employee discount program
• International SOS program
• Business Resource Groups

What This Job Offers

• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree