Market Development Manager, Influencer Marketing

Publicis Groupe-posted 10 months ago
$59,850 - $86,680/Yr
Mid Level
Remote • Santa Barbara, CA
Professional, Scientific, and Technical Services
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As a Market Development Manager, Influencer you will play a crucial role in driving revenue growth by generating qualified leads for our sales team. This role focuses on proactively identifying and engaging with mid-market and small businesses through a high-volume, outbound approach. You will be responsible for executing effective cold calling campaigns, conducting targeted outreach, and qualifying leads to drive sales pipeline.

  • Develop and execute effective outreach strategies: Develop and implement multi-channel outreach strategies, including email, phone, and LinkedIn, to engage with prospects and build interest.
  • Identify and qualify leads: Qualify leads based on predefined criteria, gather key information about prospects, and accurately document all interactions in Salesforce CRM.
  • Present value propositions: Clearly and concisely articulate the value proposition of our products/services to prospective customers.
  • Conduct high-volume outbound calls: Execute targeted cold calling campaigns to identify and qualify potential customers within the mid-market and SMB segments.
  • Schedule and qualify meetings: Schedule and qualify meetings between prospective customers and the sales team.
  • Track and report on performance: Monitor key performance indicators (KPIs) such as call volume, connect rates, conversion rates, and pipeline contribution.
  • Continuously improve: Analyze call recordings and performance data to identify areas for improvement and refine outreach strategies.
  • Bachelor's degree in business, marketing, or related work experience.
  • 2 + years of experience in a fast-paced sales development role.
  • 2 + years of experience in creator and influencer marketing.
  • Proven ability to effectively cold call and build rapport with potential customers.
  • Excellent communication and interpersonal skills, both written and verbal.
  • Strong phone etiquette and the ability to handle objections effectively.
  • Highly motivated and results-oriented with a strong work ethic and a desire to exceed targets.
  • Proficiency with Salesforce CRM or other sales enablement tools.
  • Excellent listening and active listening skills.
  • Competitive salaries
  • 401K matching
  • Wellness reimbursement programs
  • Life insurance
  • Comprehensive medical, dental and vision coverage
  • Flexible time off, no accrual necessary
  • Generous amount of paid holidays
  • Company-sponsored team building events
  • Employee Referral Program
  • Annual recognition awards
  • Flexible work arrangements
  • Parental bonding leave
  • Child/elder care assistance
  • Employee discount program
  • International SOS program
  • Business Resource Groups
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