Market Development Manager- Americas and Europe

Alpha Technologies & Services • Stow, OH

393d

About The Position

The Market Development Manager will play a crucial role in Alpha's long-term growth strategy by developing and executing plans to penetrate adjacent market segments. This high-visibility position involves introducing Alpha's brand to target segments and refining the company's value proposition for key customers. The ideal candidate will be technically savvy, a self-starter, and will engage in both strategic marketing and hands-on business development.

Requirements

• Technical degree is required; advanced degree or MBA preferred.
• Strong presentation skills including technical PowerPoint deck development.
• Minimum 5 years working in a marketing role in the polymer, composite, or elastomer field.
• Management of target accounts and contacts in a CRM and prospecting tools.
• Driving growth through marketing campaigns.
• Conducting market research including summarizing secondary research and conducting structured interviews.
• Strategic plan development and communication.
• Strong project and task management skills.
• Working within a stage-gate innovation process and new product business case development.

Responsibilities

• Present at conferences, webinars, and trade seminars to create awareness of the Alpha brand and the problems our products solve.
• Build segmented target account and contact lists and convert them to marketing qualified leads for the Alpha global sales team.
• Collaborate with the marketing team to create inbound and outbound campaign plans and content to generate and nurture leads.
• Guide the marketing team with brand messaging and audience targeting intelligence based on market insights and trends.
• Leverage primary and secondary research to develop strategic marketing plans for new markets including goals and implementation plans.
• Deliver innovation briefs to guide the product management team in product roadmap development based on market insights.
• Identify business or product line acquisitions to accelerate market penetration.

Benefits

• Competitive compensation package including annual salary and performance bonus opportunity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Master's degree