Market Development Manager - Alternative Beverage Portfolio

Sazerac Company • Atlanta, GA

390d • $74,000 - $111,000

About The Position

The Market Development Manager (MDM) for the Alternative Beverage Portfolio at Sazerac Company is responsible for building brand presence and maximizing distribution in the Convenience Store channel throughout Georgia. This role involves working closely with the Regional Distributor Manager to achieve volume objectives, monitor performance through KPIs, and manage market budgets. The MDM will also provide insights on consumer behavior and ensure effective execution of brand initiatives.

Requirements

• Bachelor's Degree in Business, Marketing or related field
• Minimum 3 years of relevant market development, sales management and/or distributor management experience
• Minimum 3 years in CPG, alcoholic or non-alcoholic beverage industry experience
• Strong ability in self-management and managing schedule to achieve results
• Ability and willingness to work non-traditional hours (nights/weekends)
• Willingness to travel and a valid driver's license
• Proficiency in Microsoft Office products
• Must be able to obtain a relevant solicitor's permit in any state

Nice To Haves

• Experience managing beer distributors
• On and/or off premise key account experience ideally in Convenience Store channel

Responsibilities

• Achieve volume objectives for priority brands in the ABA portfolio.
• Use KPIs to ensure that execution standards are achieved in market.
• Monitor results using KPI tracking and provide feedback to the Regional Distributor Manager.
• Ensure execution of ABA initiatives within an account base in the Convenience Store channel.
• Provide feedback and recaps on brand performance to the Regional Distributor Manager.
• Provide retail level intelligence and emerging consumer behavior and consumption patterns.
• Ensure seamless retail level integration/communication of new brand acquisitions.
• Identify, develop and propose strategic price increase opportunities that are consistent with brand positioning strategies in the market.
• Recommend opportunities and communicate changes to the distributors and retailers.
• Manage market budgets, track spending to achieve brand contribution goal.
• Utilize expense tracking system to manage all expenditures against budget.
• Build and maintain great key account relationships and secure great execution in targeted accounts as measured by sales drivers and KPIs.
• Take proactive approach to solve customer problems/challenges to maximize Sazerac merchandising and space-to-sales.
• Build the ABA portfolio to capture formidable market share and brand contribution over the long term.

Benefits

• Cell phone reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Nondurable Goods
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees