Market Development Manager - Alternative Beverage Portfolio - West Florida

Sazerac Company-posted 4 months ago
$76,000 - $114,000/Yr
Full-time • Mid Level
Sarasota, FL
Merchant Wholesalers, Nondurable Goods
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The Market Development Manager (MDM) - Distributor Sales is responsible for driving brand growth and maximizing distribution for Sazerac's alternative beverage alcohol portfolio (ABA) across West Florida. The MDM role focuses on building brand presence, executing key sales initiatives, and managing distributor relationships to achieve volume and market share objectives. This position is located in the Greater Tampa Bay region such as Tampa, St. Petersburg, or Sarasota, and candidates must live in or reside near the territory.

  • Achieve volume and distribution goals for priority brands in the ABA portfolio.
  • Utilize KPIs and brand reports to track execution standards and market performance.
  • Provide insights and feedback to leadership to optimize market strategies.
  • Ensure execution of ABA initiatives within targeted key accounts.
  • Gather and report on consumer trends, competitive activity, and emerging market opportunities.
  • Ensure seamless integration and communication of new brand acquisitions at retail.
  • Identify and recommend strategic pricing opportunities aligned with brand positioning.
  • Communicate approved price adjustments to distributors and retail partners.
  • Manage market budgets, track spending, and optimize resource allocation to achieve brand contribution targets.
  • Develop and maintain strong relationships with key accounts to drive brand visibility and sales.
  • Ensure top-tier execution in retail through merchandising, promotions, and space-to-sales strategies.
  • Take a proactive approach to resolving customer challenges to maximize brand presence.
  • Contribute to the long-term success of the ABA portfolio by driving market penetration and sustainable growth.
  • Work collaboratively with distributor teams to enhance brand positioning and execution.
  • Ability and willingness to work non-traditional hours, including nights and weekends.
  • Proficiency in Microsoft Office (Word, Excel, Outlook).
  • Willingness to travel in market as needed.
  • Proven ability to build and maintain customer relationships.
  • Bachelor's degree in Business or equivalent relevant experience.
  • Strong self-management skills with the ability to effectively manage schedules and priorities to achieve results.
  • Minimum 3 years of sales management experience in alcohol beverage industry or CPG.
  • Valid driver's license.
  • Ability to lift and move up to 10 pounds without assistance.
  • Experience in National Accounts / Key Account (on premise or off premise).
  • Background in sales analysis.
  • Market development experience with beer wholesaler or supplier.
  • Competitive Pay.
  • Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
  • Family Coverage to cover family members, including domestic partners.
  • 401(k) Plan with immediate access to a matching 401(k) plan.
  • Flexible Time Away including paid time off (PTO), holidays, and parental leave.
  • Access to mental health care and wellness incentive programs.
  • Tuition reimbursement and scholarship program for dependents of Sazerac team members.
  • Branded apparel, fun events, and a team member bottle purchase program.
  • Opportunities for professional growth and development.
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