Market Development Lead (Remote)
About The Position
This Southeast area Market Development Lead will be responsible for facilitating the implementation of growth strategies and development plans consistent with the overall business objectives of our JR and Capital sales teams to grow Mako within key SE area hospitals and ASCs. They accomplish this through executing strategic marketing plans, primarily focused at increasing the brand recognition and education of Mako SmartRoboticsTM for joint replacement candidates. What you will do Lead the development and execution of local marketing plans with the goal of driving technology awareness and patient activation in a given geography Conduct formal presentations to both hospital C-Suite and surgeon customers, as well as sales leadership teams Utilize market analytics to determine appropriate locations for patient activation & technology awareness campaigns Execute integrated marketing campaigns and strategies Develop and execute quarterly reporting dashboards for marketing efforts Determine appropriate tactics based on market dynamics and investigate new avenues Support customer marketing efforts to drive technology awareness & patient education Manage a centrally-held budget
Requirements
- Bachelor’s degree required
- 4+ years of work experience required
Nice To Haves
- 2+ years of experience in a marketing, sales, or business management role
- Background in hospital marketing or healthcare products is highly preferred
- Experience developing market opportunity reports and media campaigns
Responsibilities
- Lead the development and execution of local marketing plans with the goal of driving technology awareness and patient activation in a given geography
- Conduct formal presentations to both hospital C-Suite and surgeon customers, as well as sales leadership teams
- Utilize market analytics to determine appropriate locations for patient activation & technology awareness campaigns
- Execute integrated marketing campaigns and strategies
- Develop and execute quarterly reporting dashboards for marketing efforts
- Determine appropriate tactics based on market dynamics and investigate new avenues
- Support customer marketing efforts to drive technology awareness & patient education
- Manage a centrally-held budget
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
