Market Development Associate Director, Regional Conference Lead - US Kidney

Vertex Pharmaceuticals • Boston, MA

14d • Hybrid

About The Position

Associate Director, Regional Con ference Lead is responsible for leading the strategy and execution of Vertex’s U.S. Kidney Business Unit commercial representation at regional conferences as part of the Market Development team . The Associate Director has responsibility for plan ning and delivery across approximately 4 0+ regional -level conferences annually and reports into the Senior Director, Market Development with direction fr o m t h e Director , Congress, Ad Board, and Strategic Council Lead, US Kidney and Director, Customer Engagement Liaison Lead .

Requirements

• Direct experience with communications review committee for review of tactics
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Strong budget management and congress leadership experience
• Ability to travel 35% of time to be onsite at 1/3 of all sponsored regional conferences
• Experienced with assessing impact of promotional investments
• Strong communication and presentation skills
• Agile in thought and action, accustomed to fast-paced, brand-launch environment
• Ability to oversee generation of insights and apply those insights to business problems/opportunities
• Strong analytical mindset to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Strong working knowledge of market forecasts and relationship of business drivers to revenue
• Strong working knowledge of MS Office applications, including PPT, Excel and Word
• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 8 years of experience or the equivalent combination of education and experience
• Experience in one or more of the following: product marketing, pharmaceutical sales, thought leader engagement, congress planning, and/or consulting
• Exceptional leadership, cross-functional collaboration, and communication skills
• Demonstrated experience building strategic KTL networks with strong customer orientation and translating insights into actionable commercial strategies
• Rare disease / specialty product launch experience

Nice To Haves

• Kidney experience strongly preferred but not

Responsibilities

• Lead s regional conference p rogram within the U.S. Commercial Kidney Business Unit as part of the Market Development Team
• Lead s selection process, sponsorships, field interface, and training plan
• Drive s cross-functional alignment with medical and sales on selection , staffing, and annual plan
• Build s seamless process for field requests and HQ assessment of sponsorship opportunities
• Oversee s adaptation, readiness and onsite deliver y of exhibit booth and all promotional materials per event including but not limited to: creative development/adaptation, CRC reviews, production/ordering, and shipping – ensure s the creative agency and logistics vendors have clear scope and perform against specs and deadlines with high quality product
• Lead s pre-conference commercial briefings / trainings and post-conference commercial insights reports
• Develop s strategic coverage plan for all regional meetings to optimize KTAM ride alongs and other customer visits for HQ colleagues
• Synthesizes insights from regional insights meetings to inform marketing strategy and tactics
• Work s with Vertex analytics colleagues to assess value of and return on the program each year
• Make s strategic recommendations for brand promotional sponsorship and activations ( e.g. , exhibit, sponsorships, product theaters, advertising) for each meeting within the current plan year and subsequent years
• Develop s and roll out materials for CEL team for both information sharing and feedback collection
• Lead s all HQ requests for projects requiring HCP selection and participation (e.g., unbranded videos, internal meetings, training sessions, and branded content post-approval)
• Serve s as lead for U.S. Commercial Kidney’s HCP profiling tool (Veeva Link) ensuring successful and compliant cross functional rollout, training, expansion, and continuation
• Support s Director, CEL lead with monthly insights meetings including process development, platform selection and rollout, and content creation
• Other related duties as needed

Benefits

• This role is eligible for an annual bonus and annual equity awards.
• Some roles may also be eligible for overtime pay, in accordance with federal and state requirements.
• At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.
• From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees