Market Business Manager

Optimum•Lubbock, TX

20d

About The Position

The Market Business Manager serves as a key regional leader and subject matter expert, partnering closely with cross functional teams to drive local sales performance, elevate customer experience, and reduce churn within the assigned market. This role provides deep insight into regional trends, competitive dynamics, and customer feedback to ensure alignment between local market needs and enterprise priorities. The Market Business Manager oversees regional events, community engagement strategy, and team performance, acting as a critical connector across Sales, Marketing, Community Affairs, and Market Leadership. This position reports to the Market Business Senior Director/Director.

Requirements

4–6+ years of experience in business operations, public relations, community relations, media, government, or related fields.
Bachelor’s degree in business, communications, marketing, or related discipline preferred.
Demonstrated people leadership experience (direct or indirect).
Strong relationship building and influencing skills with success operating in a matrixed environment.

Responsibilities

Market Strategy & Business Performance:
Monitor key business metrics across subscriber growth, financial performance, operations, customer experience, and employee engagement.
Prepare materials for operational reviews, senior level presentations, and business performance discussions.
Deliver actionable regional insights, including KPI scorecards focused on churn, penetration, competitive pressure, and market opportunities.
Analyze customer churn drivers and recommend targeted strategies to improve retention and recover share.
Provide input on strategic regional investments and ensure alignment with penetration goals, market priorities, and ROI expectations.
Track allocation of investments to ensure consistent execution across target geographies and operational priorities.
Events, Community Engagement & Brand Activation:
Oversee execution of local events to ensure brand consistency, strong merchandising, and productive lead generation contributing to monthly and quarterly sales goals.
Lead the regional Events team, setting event sales targets in collaboration with AMDs and the Senior Director.
Coach and support field teams responsible for events execution, community partnerships, and grassroots engagement.
Ensure the Event Manager and team have the resources, training, and support needed for success.
Review event performance data, optimize deployment strategies, and partner with AMD – Sales & Community to maximize impact.
Coordinate and attend community events, including those led by Community Affairs and national goodwill initiatives such as FIRST Robotics and Donors Choose.
Work strategically with HQ teams to align on national and local community initiatives to optimize resources and outcomes.
Cross-Functional Collaboration:
Serve as a market liaison across a highly matrixed organization, including Government Affairs, Community Relations, Construction, Field Services, Sales, Product, Marketing, and Research.
Support competitive intelligence efforts, providing teams with timely insights on pricing, promotions, competitor network builds, and market behavior.
Partner with AMD – Strategy & Operations to support large employee meetings, learning & development events, and market wide gatherings.
Coordinate local campaign logistics and promotional activations, ensuring full alignment between Sales, Marketing, and Community teams.
Provide support for regional leadership needs, including AHM preparation and logistics for executive visits.