Market Analyst

National Association of REALTORS•Chicago, IL

7h•$75,000 - $95,000

About The Position

The Market Analyst is responsible for monitoring and analyzing the competitive landscape across our educational product portfolio to inform strategic decision-making and maintain market leadership. This role involves tracking competitor activities, identifying emerging trends in real estate education, and conducting comprehensive market analyses. The analyst will develop actionable intelligence through systematic research, maintain competitive databases, and deliver regular insights to leadership and cross-functional teams to drive product differentiation and strategic positioning.

Requirements

Bachelor’s degree in Business, Marketing, Education, or related field
3-5 years of experience in competitive intelligence, market research, or strategic analysis
Strong understanding of the continuing education sector and current market dynamics
Excellent research and analytical skills with ability to synthesize complex information
Proficiency with competitive intelligence tools and methodologies
Strong written and verbal communication skills
Experience creating compelling presentations and reports for executive audiences
Ability to work independently and manage multiple projects and stakeholders simultaneously

Nice To Haves

Experience specifically in educational technology or educational services
Familiarity with market intelligence platforms
Background in product management or strategy consulting
Knowledge of data visualization tools
Advanced degree (MBA or Master’s in related field)

Responsibilities

Monitor competitor activities across our educational product portfolio, including pricing changes, product launches, feature updates, and market positioning
Track emerging trends in the real estate education landscape, identifying potential threats and opportunities
Conduct regular competitive analyses and benchmarking studies across key competitors
Develop and maintain competitive intelligence databases and dashboards for stakeholder access
Analyze competitor marketing strategies, messaging, and customer engagement approaches
Gather and synthesize information from multiple sources including competitor websites, press releases, social media, industry reports, and customer feedback
Prepare regular competitive intelligence reports and briefings for leadership and cross-functional teams
Identify gaps in our educational offerings compared to competitors and highlight areas for differentiation
Monitor real estate regulatory changes and policy developments that may impact the competitive landscape
Collaborate with product, marketing, and relationship management teams to translate competitive insights into actionable recommendations