Market Analyst

Road & Rail Services • Louisville, KY

2d

About The Position

The Market Analyst will play a critical role in supporting the company's strategic growth by analyzing trends, customer needs, and market opportunities in the Rail and Industrial logistics sectors. This position focuses on understanding the freight shipping landscape, identifying service demand among industrial shippers, and providing actionable insights to guide commercial strategy, marketing initiatives, and service development.
This is a new role in our organization, and the successful candidate will have the opportunity to help shape the role and its impact.

Requirements

• Bachelor's degree in Business, Logistics, Transportation, or a related field.

Nice To Haves

• Rail experience preferred.

Responsibilities

• Prepare materials for customer meetings
• Conduct competitor analysis
• Evaluate go-to-market strategies
• Manage business opportunities through the sales cycle
• Create economic and market updates for our end markets
• Execute SEO strategy with our marketing agency
• Establish content creation engine for website and social media channels
• Incorporate "listening" into our social media strategy
• Attend industry trade shows to stay abreast of current trends
• Use Google Analytics to assess effectiveness of digital footprint and lead improvement plan
• Develop presentations and marketing collateral in collaboration with sales team
• Organize datasets in Mapline software and lead our mapping efforts

Benefits

• A Full Benefits package including Medical, Dental, & Vision
• 401(k) Retirement Plan
• Paid Vacations and Paid Holidays
• An annual Steel Toe Boot allowance
• All Personal Protective Equipment (PPE) provided
• We have a culture of promoting from within whenever possible
• and much more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees