About The Position

The Public Relations Strategist is a key leader in the Marketing & Communications Department, responsible for developing and leading the public relations strategy for proactive and reactive media relations throughout the health system. This role ensures consistency of messaging, tone, and reputation management across all media channels, serving as primary vision setter for PR initiatives in partnership with the Director of Public Relations. The Public Relations Strategist supports planning, execution, and evaluation of press events, media engagement, and crisis communications, aligning public relations efforts with brand values, organizational priorities, and strategic objectives. This position maintains high standards of media interaction, acts as a spokesperson when needed, and leverages analytics to demonstrate the impact of PR activities. The ideal candidate brings expertise in strategic communications, media relations, and issues management.

Requirements

  • expertise in strategic communications
  • media relations
  • issues management
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