MarComm Strategist - Experienced - FMOL Health

FMOLHS • Baton Rouge, LA

37d

About The Position

The Public Relations Strategist is a key leader in the Marketing & Communications Department, responsible for developing and leading the public relations strategy for proactive and reactive media relations throughout the health system. This role ensures consistency of messaging, tone, and reputation management across all media channels, serving as primary vision setter for PR initiatives in partnership with the Director of Public Relations. The Public Relations Strategist supports planning, execution, and evaluation of press events, media engagement, and crisis communications, aligning public relations efforts with brand values, organizational priorities, and strategic objectives. This position maintains high standards of media interaction, acts as a spokesperson when needed, and leverages analytics to demonstrate the impact of PR activities. The ideal candidate brings expertise in strategic communications, media relations, and issues management.

Requirements

• At least 5 years' experience in Marketing
• Bachelors in Journalism, Advertising, or Marketing

Responsibilities

• In partnership with the Director of Public Relations, develop and implement an integrated public relations strategy that enhances the organization’s reputation and advances strategic objectives across the health system.
• Serve as an advisor on media relations, crisis communications, and issues management as needed.
• Support planning, coordination, and execution of all press events, announcements, and media opportunities.
• Mentor PR strategists, specialists, and freelance contributors; foster creativity and professional development.
• Monitor, analyze, and report on media coverage, sentiment, and PR effectiveness; use insights to refine strategies and demonstrate value.
• Establish and support protocols and oversee response efforts for crisis communications and reputation management.
• Champion innovation in media engagement, storytelling, and use of emerging communication channels.
• Ensure compliance with organizational, legal, and ethical standards in all public relations activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees