MarCom Manager

Play CV • Castro Valley, CA

4d • $70,304

About The Position

The MarCom (Marketing & Communications) Manager position is responsible for developing and delivering clear, engaging communication that promotes PlayCV’s afterschool programs, strengthens community awareness, and drives student enrollment.

This role ensures that families, school partners, and staff receive consistent, accurate, and timely messaging across all platforms, helping connect students to enriching opportunities that support their growth and interests.

Aligned with PlayCV’s mission to “create opportunities that foster academic and personal growth through diverse enrichment activities and joyful play,” the MarCom role plays a key part in expanding access and awareness. By effectively communicating program value and impact, this position supports strong site operations, increases student participation, and helps advance PlayCV’s goal of providing equitable, high-quality enrichment experiences that keep students engaged beyond the classroom.

Requirements

• 4+ years of experience in marketing, communications, or related field (nonprofit, education, or youth programs preferred)
• Experience developing and executing marketing campaigns across multiple channels (email, social media, web, print)
• Strong written and verbal communication skills with the ability to tailor messaging to families, staff, and community partners
• Experience with content creation tools (e.g., Canva, Google Workspace, social media platforms)
• Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment
• Strong organizational skills with attention to detail and accuracy
• Experience analyzing data (e.g., enrollment trends, campaign performance) to inform decisions
• Ability to collaborate cross-functionally and build strong working relationships with diverse teams
• High level of professionalism, discretion, and ability to handle sensitive information
• Ability to obtain and maintain DOJ/FBI Live Scan clearance
• Proof of negative TB test within required timeframe
• Ability to attend required PlayCV trainings and meetings
• Ability to work assigned schedule and program calendar

Nice To Haves

• Prior experience supervising or leading staff (or demonstrated leadership capability) preferred
• Understanding of or experience working in afterschool programs, education, or youth-serving organizations preferred

Responsibilities

• Develop and manage marketing campaigns that promote PlayCV programs and drive student enrollment
• Create clear, engaging content (flyers, emails, social media, website updates) that highlights program offerings and benefits
• Ensure families have accurate, timely information to support a smooth and positive program experience
• Support alignment between program offerings and community interests through effective messaging and outreach
• Ensure all communications reflect PlayCV policies, expectations, and student safety standards
• Promote awareness of program guidelines, procedures, and expectations to families and staff through clear messaging
• Maintain confidentiality and professionalism when handling sensitive or student-related information
• Partner with site staff, program managers, and leadership to gather information and promote site-specific programs
• Collaborate with internal teams to ensure consistent branding and messaging across all locations
• Support cross-functional initiatives, events, and campaigns that enhance community engagement
• Supervise and provide direction to the Program Coordinator supporting marketing efforts, including prioritization of tasks and quality of deliverables
• Manage and update communication platforms (website, email systems, social media, registration materials)
• Support philanthropy initiatives through the creation and distribution of donor-facing materials (e.g., newsletters, impact updates, campaign communications)
• Track and analyze enrollment trends and campaign performance to inform strategy
• Maintain organized marketing assets, calendars, and communication schedules
• Oversee the workflow, performance, and development of the Program Coordinator assisting with marketing initiatives

Benefits

• PlayCV offers a competitive total compensation package for full-time exempt employees.
• In addition to the base salary of $70,304 annually, this position is eligible for employer-sponsored medical, dental, and vision insurance depending on plan elections and dependent coverage.
• The role also includes accrued vacation based on PlayCV’s exempt salaried vacation accrual schedule of 0.0385 hours per hour worked, which equates to approximately 80 hours, or 10 days, per year.
• Additional benefits include accrued paid sick leave, paid holidays, 401(k) retirement plan eligibility, professional development and tuition reimbursement opportunities subject to policy eligibility, cell phone reimbursement where applicable, and employee program discounts where available.
• The estimated total compensation range, inclusive of salary, employer-paid medical, dental, and vision benefits, and annual vacation accrual value, is approximately $81,511 to $85,011 annually, depending on benefit elections.
• Benefits eligibility, accruals, and employer contribution amounts are governed by PlayCV plan documents and policies and may be modified in accordance with organizational needs and applicable law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees