MarTech Solutions Senior Analyst
Royal Bank of Canada•San Francisco, CA
442d•$92,114 - $156,880•Remote
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About The Position
The MarTech Senior Analyst will manage City National Bank's digital optimization program, focusing on A/B testing and personalization to enhance customer experiences across the bank's websites. This role involves collaborating with marketing and digital teams to drive visitor engagement, conversion, and retention while ensuring operational efficiencies. The analyst will also be responsible for executing the MarTech roadmap, managing multiple MarTech solutions, and providing data analysis to support marketing initiatives.
