Managing Director, Web & Brand

829 Studios • Boston, MA

86d

About The Position

We are seeking a Managing Director, Web & Brand to lead, inspire, and grow our agency’s web and branding practice. This senior leader will execute a clear vision that integrates strategy, design, development, and client services into a cohesive, high-performing offering. As both a visionary and an operator, you will help set the direction for the department, drive execution across multidisciplinary teams, and ensure delivery of world-class digital experiences that help our clients grow. You’ll oversee a talented team of strategists, designers, account managers, and project managers while also shaping innovative service offerings, strengthening client partnerships, and achieving ambitious business goals. The ideal candidate is an empathetic leader with deep expertise in web strategy and development, brand design, and digital transformation. You are equally comfortable in the boardroom and in the trenches—guiding C-suite clients, coaching internal teams, and making strategic decisions that drive impact.

Requirements

• 15+ years of experience in digital agencies or related environments, with significant leadership over Wordpress, Drupal, and Shopify websites.
• Demonstrated ability to deliver personas, user journeys, strategic competitive reviews, and UX audits that inform high-performing websites and brand experiences.
• Proven track record building and scaling CRO practices with deep expertise in web strategy, UX, and brand design.
• First-hand experience creating and presenting strategy deliverables with the ability to empathize and problem-solve for clients and teams alike.
• Strong understanding of waterfall and agile methodologies, and ability to guide teams in applying them effectively.
• Experience with digital marketing, analytics, personalization, and CRM platforms (e.g., Google Analytics, HubSpot, Salesforce, VWO).
• Exceptional leadership and team-building skills; proven success in building high-performing, engaged teams.
• Excellent executive presence and communication skills; confident advising C-suite stakeholders and representing the agency externally.
• Strong financial and commercial acumen, with success driving revenue growth, profitability, and client satisfaction.

Responsibilities

• Execute the agency’s Web & Brand vision, service offerings, and roadmap, ensuring alignment with company growth strategy.
• Partner with executive leadership to position Web & Brand as a differentiator in new business development, pitches, and client retention.
• Lead strategic growth initiatives such as productizing services and evolving delivery frameworks.
• Provide regular reporting to executives on department performance and opportunities.
• Build, scale, and nurture a cross-functional team across web, brand, and related disciplines.
• Recruit, mentor, and inspire leaders and individual contributors, fostering a culture of innovation, collaboration, and accountability.
• Coordinate recurring leadership meetings to align priorities, surface challenges, and strengthen collaboration.
• Champion professional development and learning opportunities for team members.
• Serve as senior sponsor for key accounts, building trusted partnerships with client leadership and ensuring long-term success.
• Advise clients on web and brand strategies that support both the ongoing optimization of existing websites and the development of new, large-scale sites.
• Oversee delivery of complex web and brand engagements, ensuring excellence across discovery, strategy, design, and development phases.
• Partner with Client Services leadership to proactively identify opportunities to enhance site performance, scalability, and client ROI.
• Ensure web and brand solutions are integrated with broader marketing and business objectives, aligning with client growth goals.
• Manage departmental budget, ensuring strong financial performance across revenue delivery, recurring revenue retention, and contribution margin.
• Proactively plan staffing and resourcing based on pipeline and active projects, working closely with recruitment and department leaders.
• Maintain systems that enable efficient project resourcing and cross-team collaboration.
• Manage vendor and contractor relationships, including partner agencies and outsourced talent.
• Identify and implement reporting capabilities, tools, and technologies to maximize delivery efficiency and insight.
• Own and achieve an individual new business revenue target, contributing directly to the agency’s growth.
• Actively participate in new business calls and pitches, helping to win net-new clients and expand relationships within existing accounts.
• Partner with Sales to identify opportunities, shape proposals, and position Web & Brand services as strategic differentiators.
• Stay attuned to emerging trends and technologies in web, brand, and digital experience, ensuring offerings remain innovative and competitive.
• Define KPIs and success measures that demonstrate the value and impact of Web & Brand engagements.

Benefits

• Remote Workplace. You have the option to work at our office in Boston or remotely in the United States.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees