Manager, Website Experience

Delta Dental of Washington•Spokane, WA

13h

About The Position

As the Manager, Website Experience, you will own the strategy, governance, and optimization of a high-visibility website, directly shaping how millions experience a trusted healthcare brand. This role involves creating scalable website solutions through collaboration between technical and business teams to enhance customer experience and access to oral benefits, thriving at the intersection of strategy and technical fluency, and leveraging data for opportunities and solutions. Delta Dental of Washington's vision is for all people to enjoy good oral and overall health, guided by values of Accountability, Courage, Curiosity, Inclusivity, and Integrity.

Requirements

Strong working knowledge of CMS platforms (e.g., Sitecore or similar enterprise CMS), including content models, workflows, templates, and publishing processes.
Solid understanding of website architecture, navigation systems, and information architecture design.
Proficiency with web analytics tools (GA4 or similar), dashboards, and performance reporting.
Understanding of SEO fundamentals, technical SEO factors, and accessibility standards (WCAG).
Working knowledge of HTML, CSS, and basic JavaScript concepts sufficient to collaborate effectively with developers and troubleshoot issues.
Experience partnering with IT and vendor teams on integrations, releases, and platform enhancements.
7 + years of experience in B2B and B2C digital experience, web strategy, or digital marketing, including experience in leadership.
Proven ability to connect business strategy, user experience, and technical execution.
Excellent stakeholder communication and executive-level presentation skills.
Ability to effectively influence people at all levels across a matrix organization.
Bachelor's degree from four-year college or university

Nice To Haves

Familiarity with testing and optimization tools (e.g., A/B testing, UX testing, or personalization platforms) preferred.
Experience in health care, insurance, financial services, or other highly regulated industry a plus.

Responsibilities

Own the DDWA website user experience strategy, standards, and roadmap.
Lead website performance strategy, analytics, testing, and optimization efforts. Serve as the in-house subject matter expert for Google Analytics 4 (GA4) and A/B testing, leading configuration, event and conversion design, data governance and reporting; and translating analytic insights into actionable recommendations.
Establish governance frameworks across all audiences (public member, provider, broker, employer), while ensuring it works seamlessly with digital platform portals.
Lead a team of Digital Marketing Managers and Content Developer.
Partner closely with IT (TriForza and 8West) on platform capabilities, integrations, innovations, feature enhancements, releases, and digital roadmap planning.
Translate cross-functional business needs into scalable digital solutions and priorities.
Drive collaboration and best practice sharing across departments, tenants and member companies.
Champion innovation in digital experience, personalization, accessibility, and measurement.
Continuously monitor digital experience industry trends, standards, and emerging technologies, and recommend updates that keep our site modern, competitive, and user-centered.
Hires, trains, manages, assesses, and develops team members to ensure that their job functions are performed effectively, and that they experience professional growth. Organizes, assigns, and monitors work to ensure that it is completed on time and with high quality