Manager - Web Analytics

AVEVA•Philadelphia, PA

4d•Hybrid

About The Position

As the Manager of Web Analytics, you will lead the delivery of actionable insights to support the performance and optimization of AVEVA’s digital properties. This role requires deep expertise in Adobe Analytics and a strong understanding of web analytics methodologies to measure content performance, user journeys, site health, and conversion optimization. A key responsibility of this role is overseeing the implementation and ongoing maintenance of web analytics tags using Adobe Experience Platform and Google Tag Manager. You will also manage the web analytics data layer—ensuring accurate, consistent, and scalable data capture across AVEVA’s websites. This includes defining tracking requirements, collaborating with developers, and validating data integrity to support reliable reporting and analysis. Experience with SQL And PowerBI is a strong plus, as these tools will support advanced data exploration, integration of web analytics with broader marketing datasets and the creation of dynamic dashboards for executive and cross-functional reporting. As a member of the Marketing Analytics team, you will deliver insights that enable us to optimize the AVEVA suite of websites, improve demand funnel visibility, support pipeline creation, and accelerate our ability to engage customers, prospects, and partners through data-driven decision-making.

Requirements

3+ years of industry experience with a bachelor’s degree
Highly analytical, strategic, and detail-oriented, with a commitment to excellence and a passion for understanding the business
Superior communication skills - verbal, written & presentation skills
Demonstrated ability to transition seamlessly from complex analyses to simple/precise business implications

Nice To Haves

Strong experience with Adobe Analytics
Strong experience with tag implementation, using tools such as Adobe Experience Platform / Adobe Launch, Google Tag Manager
Strong experience with digital consent frameworks, using tools such as TrustArc
Strong experience with Power BI and Salesforce required
Strong quantitative, analytical, and problem-solving skills

Responsibilities

Deliver actionable insights on our website performance across our key products, solutions and industries using Adobe Analytics
Collaborate with the Web Strategy team on personalization opportunities and analyzing site updates
Support strategic initiatives like Customer Data Platform (CDP) implementation and other digital transformation projects by contributing web analytics expertise
Track and analyze performance metrics (lead generation and conversion) and make data-based recommendations to the Marketing teams on how to improve the impact of the website and help accelerate pipeline growth
Manage and maintain web analytics tagging infrastructure using Adobe Experience Platform and Google Tag Manager, with a strong focus on data layer integrity and scalability
Support the governance of our consent framework across our suite of websites – knowledge of digital consent frameworks preferred