Manager, VIP Acquisition Operations

Fanatics•New York, NY

59d

About The Position

Fanatics Betting and Gaming (FBG) is hiring a Manager, VIP Acquisition Operations to build and run the system that drives customer acquisition and retention for our VIP and high-value customer segments. This role owns how leads and accounts are sourced, organized, and acted on, as well as how outreach strategy is executed and measured across the team. The Manager is expected to take an expansive, action-oriented approach to sourcing new high-value customers, pursuing and testing a wide range of initiatives that drive net-new acquisition. They will own the initiatives that shape our customer acquisition strategy and hold the team accountable for converting opportunities into real business results. In this role, they will design how lead and customer data is collected, cleaned, and matched across systems, determine which attributes matter most, and use that information to drive targeted acquisition and retention efforts. The goal is a disciplined, high-performing pipeline that consistently delivers measurable results for the VIP business.

Requirements

5+ years of experience in Revenue Operations, Sales Analytics, Sales Operations, or a highly analytical commercial role
Proven experience supporting acquisition and retention of high-value or VIP customers
Advanced proficiency with Salesforce, Excel, and performance reporting tools
Strong operational judgment with the ability to design structure, enforce execution, and drive accountability
Highly analytical, direct, and results-oriented communicator

Responsibilities

Design and own initiatives to source net-new, high-quality VIP and high-value customer leads
Define required data attributes for all VIP and prospective customers, including where and how data is stored
Build processes to clean, match, and enrich new leads against the master customer dataset
Establish segmentation and prioritization logic to guide targeted outreach and account management
Own the end-to-end workflow from lead identification through outreach, conversion, and retention
Set clear rules for lead assignment, follow-ups, escalation, and accountability when actions are missed
Ensure Salesforce and related tools function as a true single source of truth for leads and accounts
Maintain daily and weekly operating cadences for pipeline reviews, activity tracking, and performance reporting
Monitor pipeline health, conversion rates, and team execution, adjusting strategy to improve outcomes
Partner with data, analytics, and sourcing teams to ensure systems remain accurate, reliable, and actionable
Develop outreach strategies informed by customer data and attributes across calls, texts, email, and in-person interactions
Enable acquisition and account management teams with clear guidance, workflows, and expectations
Enforce CRM discipline, including required logging of all VIP and customer interactions within 24 hours