Manager, Video Measurement GTM, Global Video Advertising

Amazon • New York, NY

397d • $146,500 - $242,200

About The Position

As the Manager of Video Measurement GTM at Amazon Ads, you will be responsible for shaping and executing the video measurement strategy across various platforms, including Prime Video, Live Sports, and Twitch. This role involves leading the development of measurement solutions and analytics to support sales teams and enhance Amazon's advertising capabilities. You will collaborate with multiple stakeholders to create a unified measurement framework and drive thought leadership in the video measurement space.

Requirements

• Bachelor's degree in science or engineering.
• 10+ years of video related measurement, optimization, analytics, insights experience on sell-side or buy-side.
• Strong leadership skills, including the ability to drive strategic initiatives and influence key decision-makers.
• Excellent communication and collaboration skills, with the ability to translate complex technical concepts into business-friendly solutions.

Nice To Haves

• Advanced degree (Master's, Phd) preferred.
• Data science background preferred.

Responsibilities

• Develop the holistic go-to-market strategy and roadmap for video measurement.
• Create a unified video measurement framework, from impressions to impact, to enable full funnel measurement offering for clients.
• Partner with Amazon Measurement and Data Science team to define analytics vision, product roadmap and activation strategy for upper funnel video measurement solutions.
• Develop advertising insights, from incremental reach, awareness, consideration to performance; including analyzing campaign best practices and measurement solutions across platforms and products.
• Work with customers (advertisers, agencies), 3P measurement partners, Amazon measurement product and engineering teams to drive thought leadership and customer education on Amazon's video measurement solutions.
• Research evolving trends in audience viewership, and streaming TV market opportunities to drive video measurement GTM.
• Partner directly with Ad Sales to manage client measurement engagements, oversee deliverables & media allocation recommendations.
• Lead advertiser reporting and analytics function for Live Sports and Video with alternative measurement providers, incl. iSpot and VideoAmp.
• Partner with Amazon Measurement and Data Science to automate measurement provider reporting through APIs.

Benefits

• Equity options and sign-on payments may be provided as part of a total compensation package.
• Full range of medical, financial, and/or other benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: Bachelor's degree