Manager, User Acquisition

Walmart

77d • $100,100 - $185,900

About The Position

WB Games' Publishing team is looking for a Manager, User Acquisition to join the User Acquisition team, and build capabilities across a specific set of UA channels.

Requirements

• College degree related to Business / Marketing / Data Analysis.
• Experience with data visualization tools like Looker, Tableau.
• Experience with Performance Marketing channels like Facebook, Google, TikTok, Moloco, Applovin, Liftoff, IronSource, UnityAds, etc. required.
• Strong interest in mobile free to play business model, understanding of player LTV, ARPU curves, and relationship with CPI.
• Strong proficiency in Microsoft Excel, Word, & PowerPoint, and/or Google Suite.
• Highly effective analytical, verbal and written communication skills.

Responsibilities

• Manage the day-to-day operations across Facebook, Google, TikTok, Applovin, Moloco, Liftoff, IronSource, Unity Ads, and others, following data in order to invest budgets with the maximum return on ad spend (ROAS) and scale.
• Keep a pulse on direct and indirect competitors’ user acquisition strategies and ad creative. Inform our team of the market trends on these channels to keep at the cutting edge of where the market is going.
• Dig in to deeply understand the algorithms for the UA channels in your portfolio. Drive strategy, negotiate terms, and engage with external partners to gain access to alpha and beta tests.
• Work closely with colleagues in analytics, product marketing, and creative services to ensure alignment in execution on test measurement and audience messaging.
• Report internally on performance at all dimensions for specific marketing channel and game combinations, exposing the trends and opportunities based on data driven insights.

Benefits

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays and sick time
• Vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees