Manager, US Integrated Media Strategy
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About The Position
There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us. The U.S Integrated Media Manager role is responsible for strategic marketing execution of the B2C [Individual Investors] and B2B [U.S. Intermediaries] paid media plans as well as coordination with cross-functional teams inside and outside Global Brand Marketing (GBM), and external agency partners. The Marketing Manager partners with the Strategists to execute through a multi-channel marketing lens across paid, earned, sharable and owned efforts, including Segment digital experiences and more. In addition, they should have an understanding of target audience needs, touch points, and accompanying experiences, reviewing advertising creative developed in conjunction with the SAM team, supporting the strategic direction set forth by the Head of U.S Integrated Media Strategy, coordinating any new [partnership] campaigns/initiatives/tactics as well as ongoing media campaign performance reporting and analytics.
