Manager, US Consumer and Patient CRM Strategy
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About The Position
The Manager, US Consumer and Patient CRM is responsible for supporting the delivery of a world-class, direct-to-consumer communication Center of Excellence across the products in this business unit. As a member of the US Consumer CRM Strategy team, this role will collaborate with product marketing teams to support and translate their respective marketing objectives and strategies into the CRM channel strategy, which includes email, direct mail, and SMS among other channels. This role will leverage data and technology to personalize and optimize communications that are unique to the customer segment and provide consumers with relevant information to drive engagement and grow relationships between Consumers and Pfizer.
