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The Trade Marketing Manager is responsible for bringing brand and commercial plans to life in the market. Sitting at the intersection of brand strategy and sales execution, this role translates national priorities into deliverable, channel-ready programming that drives visibility, conversion, and share growth. This role partners closely with Brand, Shopper, Strategic Accounts and Field, and agency or partner teams to develop commercial assets, manage campaign execution, and support field sales teams with tools and guidance for in-market success.