Manager, Team Marketing - Orlando Storm

XFL Properties LLC DBA United Football League

106d

About The Position

The Team Marketing Manager is responsible for all team and league marketing and branding efforts within their local market. This role will be critical in building the fan base, creating breakthrough awareness campaigns, engaging fans across social/digital platforms and driving business performance, ticket sales and game attendance. Reporting to the Director League & Field Marketing, the Team Marketing Manager will be responsible for translating the league’s marketing strategy into a tactical year round go-to-market plan, with a key focus on execution and activation. The Manager will collaborate with Team & League staff to execute the vision for the league and team brands, partnering closely with Ticket Sales, Communications/PR, Sponsorship, Social Media and other verticals to drive key business goals.

Requirements

• 3-5+ years of marketing management experience with an emphasis in consumer-facing sports, media or entertainment industries.
• Expertise in marketing and digital technology landscape, including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape.
• Ability to create campaigns, promotions and digital assets with demonstrated brand judgment.
• Proven ability to execute a strategic marketing plan aimed at growth and closely aligned with the company’s goals and vision.
• Ability to manage complexity and ambiguity and lead multiple projects in parallel.
• Solid understanding of nuances with various local market ticket buying habits/fan engagement.
• Ability to work well with multiple stakeholders across the company, agencies and client organizations.
• A self-starter, energetic and resilient mindset with enthusiasm and determination.
• Exceptional communications, sales/promotions and customer service skills.
• Superior verbal/written communications skills.

Responsibilities

• Develop and execute all team marketing campaigns designed to support the team’s revenue goals, build brand awareness, acquire new fans and retain current fans.
• Collaborate with the League Marketing Director to transform the league marketing strategy to a season long tactical plan.
• Work with the league email, social, creative and digital/media to ensure plan alignment and assets development.
• Collaborate with the league Marketing, Content and Creative teams to implement creative and innovative advertising, branding, promotional and grassroots campaigns across multiple platforms.
• Lead all local field marketing and grassroots activation efforts, including fan engagement, community event activations, and social responsibility efforts.
• Work with the league Marketing team to align on impact and relevance of campaign messaging, media placements and audiences based on local market insights.
• Be the main steward for the Houston Roughnecks team brand and execute the team and league’s marketing and business strategy.
• Build the local team brand, personality and reputation, appealing to key audiences, deepening fan love and engaging with fans, local partners and key stakeholders.
• Execute activations, promotions, content capture, buzzworthy moments with local partners.
• Generate ideas and facilitate fan engagement activations, gameday event planning and logistics.
• Support game presentation by providing weekly information for the production timeline and run of show.
• Manage game day staff, talent and other individuals working games and/or events.
• Work with production and venue staff to direct the pre-show and gameday fan experience.
• Source/build and keep fully staffed street and promotional teams.
• Manage the team marketing budget and deliver against key performance metrics for the Marketing function.

Benefits

• Medical/dental/vision/life insurance
• 401(k) plan
• Unlimited PTO
• Discretionary bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level