Manager-Strategic Communications & Media

Waste Management, Inc. (WM)•Kirkland, WA

1d•Onsite

About The Position

This position leads and executes external and internal communications to advance regional and corporate business objectives and brand goals in Washington, Oregon, British Columbia and parts of Alaska, Idaho and Montana. This position protects WM’s public image and supports business growth through positive visibility, strategic positioning, issue management and relationship management. This work involves the development of communications plans, talking points and multi-media materials, and the activation of tactics for communicating with stakeholders including media, elected officials, local government customers, residential customers, commercial customers, regulators, community organizations, employees. Under the direction of the Area Senior Manager for Strategic Engagement, this position is accountable strategic positioning and messaging for issues relating to contract retention, customer service, compliance, permitting and service continuity across all lines of business. Externally and internally, this position researches issues, risks and opportunities to inform strategic positioning. Internally, this position is responsible for relationship management and coaching necessary to operate with alignment in a complex business environment and a highly regulated industry.

Requirements

Bachelor's Degree (accredited), or in lieu of degree High School Diploma or GED (accredited) and 4 years of relevant work experience.
5 years of relevant work experience in a communications department or agency (in addition to education requirement).

Nice To Haves

5 years writing and strategic positioning experience in a public relations agency or a complex business environment

Responsibilities

Leads strategic positioning to advance regional and corporate business objectives and brand goals, advising leadership on objectives, tactics and timing
Researches, writes coordinates and executes internal and external communication plans and message development and multi-media materials
Writes and publishes a monthly area newsletter to drive WM’s values-driven culture and employee engagement
Writes letters, articles and talking points for external and internal audiences
Actively engages internally to understand the business and track risks and opportunities
Manages proactive media work and incoming media inquiries
Serves as the media point person on the area critical incident response team
Takes a lead role in the design and quality assurance for area communication tools and systems (area message matrix, official templates for PowerPoint and business letters, approved communications plans, photo and video libraries, etc.)
Takes a lead role in quality assurance for leadership communications as needed, providing attention to detail and expert proofing skills
Operates with clarity and consistency in managing multiple queries, content streams and projects simultaneously
May plan and assist with company events
May be responsible for creating and supporting external and internal communications regarding service continuity connected to weather or crisis management