About the position
At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world. Be Part of the Story as the Manager, North America Brand Commercialization, Softlines Licensing. This role oversees the growth and management of various Home categories, including Bedding & Textiles and Craft. This role is essential in bringing the Disney, Marvel, and Lucas brands to market through innovative products that appeal to our consumers. This role will report to the Sr. Manager, North American Brand Commercialization Softlines. This is a Full Time role.
Responsibilities
- Develop and execute strategic business plans to drive growth for Bedding & Textiles and Craft categories across Disney, Marvel, and Lucas franchises
- Manage and track annual budgets and quarterly forecasts for assigned categories, identifying risks and opportunities to inform decision-making
- Identify and evaluate new business opportunities to support long-term category growth
- Develop and implement category strategies aligned with franchise priorities, consumer insights, and market dynamics
- Collaborate with licensees to launch high-quality, trend-driven products that reflect Disney's brand standards
- Serve as the category expert by staying ahead of trends, competitive landscapes, and retail needs to guide product development and planning
- Oversee the product lifecycle to ensure compliance with quality, safety, and brand requirements
- Build and maintain relationships with retail counterparts to secure product placements and maximize opportunities
- Conduct regular store checks and performance reviews to continuously refine product assortments and strategies
- Collaborate with retail and marketing teams to build go-to-market strategies utilizing social media and digital platforms to drive awareness and sales
- Act as the primary liaison between licensees and internal teams, ensuring alignment across creative, legal, finance, and retail teams
- Provide product and category insights to support marketing campaigns, brand presentations, and sales initiatives
- Collaborate with other teams to identify coordination opportunities
- Manage the licensee portfolio, including contract negotiation, approvals, marketing submissions, and day-to-day communication
- Assist the Senior Manager with contracts, financial analysis, presentations, and other special projects
Requirements
- Minimum 5 years of experience in licensing or category management, preferably in home categories
- Strong understanding of product trends and brand positioning
- Knowledge of the retail landscape, including direct-to-consumer and traditional retail
- Highly organized with excellent project management skills and attention to detail
- Strong analytical and strategic thinking abilities
- Exceptional communication and collaboration skills
- Self-motivated with a positive attitude, able to thrive in a fast-paced environment
- Ability to manage multiple tasks effectively, high volume of products, and adapt to changing priorities
- Proficient with Microsoft Office (Excel, Word, and PowerPoint); knowledge of Keynote is preferred
Benefits
- Health and savings benefits
- Educational opportunities
- Special extras that only Disney can provide
