Manager, Social & Partnerships

Van Leeuwen Ice Cream•Brooklyn, NY

17h•$75,000 - $105,000•Hybrid

About The Position

We started Van Leeuwen Ice Cream in a yellow truck on the streets of NYC in 2008 with a mission to make good ice cream that makes you feel good. Nowadays, people can spend so much time on what’s “healthy” they don’t stop to consider what’s healthy. As far as we’re concerned, happiness is healthiness. We strive to ensure every scoop, store and employee feels and creates one community to contribute to the overall brand. Van Leeuwen Ice Cream is seeking a Manager, Social & Partnerships to lead social strategy and brand collaborations and to elevate how the brand shows up in culture. This role will shape Van Leeuwen’s social presence and partnership strategy, driving cultural relevance, community engagement, and brand growth. The ideal candidate is a strategic and creative marketer with a strong cultural POV who can turn social content and partnerships into meaningful brand moments. This role sits at the intersection of brand, culture, and growth - owning how Van Leeuwen shows up in social, partnerships, and cultural conversations. This role will be based out of our Williamsburg, Brooklyn office and follow Van Leeuwen's Hybrid work model and be in office three days a week.

Requirements

6 to 8 years of experience in social media, brand marketing, partnerships, or related fields
Proven experience developing social strategies and executing brand collaborations
Strong creative and strategic thinking skills with a demonstrated ability to translate insights into compelling content and partnerships
Excellent communication and project management skills
Knowledge & understanding of social tactics and latest trends
Deep understanding of internet culture, trends, and creator ecosystems
Strong creative POV
Comfortable working in a fast-paced, entrepreneurial environment
Passion for food, culture, and consumer brand

Responsibilities

Social Strategy & Brand Voice Develop and execute Van Leeuwen’s social media strategy across platforms including Instagram, TikTok, and emerging channels
Evolve and protect the brand’s social voice, ensuring consistency across content
Translate brand initiatives, product launches, and campaigns into compelling social narratives
Identify cultural moments and trends where Van Leeuwen can authentically participate
Actively engage with relevant brands, creators, and cultural moments across social platforms, building relationships and increasing Van Leeuwen’s visibility and relevance
Collaborate with PR and creative to create integrated brand moments that extend beyond social
Brand Partnerships & Collaborations Develop, and manage strategic brand partnerships and collaborations
Own partnership ideation and execution from concept to launch
Build a pipeline of culturally relevant collaborations that drive brand buzz and business impact
Creator, Influencer & Community Strategy Develop and manage a creator and influencer strategy
Own day-to-day community engagement across social platforms, responding to comments, DMs, and mentions with on-brand voice while managing and scheduling posting of content on Van Leeuwen’s social channels
Cultivate community engagement initiatives like our Insider Program, Ambassador Program and Broadcast Channel, that build an active, loyal fan base and turn highly engaged followers into organic advocates for the brand
Surface insights, trends, and audience feedback to inform content and campaigns to in-house team to ensure content performs with high engagement
E-mail Create email calendar and develop strategies for each email channel
Work with the in-house designer to design email content
Customer engagement Manage customer interactions on social platforms with strict response timing, while collaborating with key stakeholders to escalate trending and large scale scenarios when appropriate
Co-manage a Cx team member with the VP of Marketing that will help support in this capacity
Analytics, Reporting & Research Utilize social listening tools and leverage analytics to review performance data on social media and digital platforms
Develop KPIs for each platform, with a clear path to achieve and track against key benchmarks