Manager, Social and Digital - Smashbox
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About The Position
The role's primary purpose is to lead and develop an effective content strategy for Smashbox, ensuring its alignment with brand objectives. This involves driving strategic initiatives for content creation, overseeing social platforms to enhance reach and engagement, and collaborating with cross-functional teams to integrate content strategies into 360 campaigns. The incumbent is tasked with balancing brand storytelling and commerce-driven content, leading organic content creation efforts, and leveraging analytics to optimize performance. Additionally, the role involves managing relationships with analytics vendors and platform leads, staying informed about industry trends, and adapting to an Agile model for efficient collaboration between Marketing and Creative teams. The goal is to elevate Smashbox's social presence, supporting business objectives with a unified budget mindset.
