Manager, Social and Content - Maybelline DMI

L'Oreal•New York, NY

36d•$98,000 - $140,000•Hybrid

About The Position

Responsible for the Brand's social and content strategies on the global Instagram + TikTok, managing and maximizing engagement on the platform.

Requirements

3+ years of related business experience
Experience in Social, Content, Communications, or Marketing is highly desired (includes digital experience)
In depth knowledge of: Content that resonates with my consumer Social media insights Global initiatives and content needs Consumer point of view & insights/feedback
Mac Proficiency
Passion for makeup, social and creation
Collaborative leadership skills
Project Management Skills
Quantitative data analysis skills
Prioritization & Organization Skills
Strong Interpersonal Skills (written and oral)
Demonstrated L'Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
Strong appreciation for our business / sensitivity to métier
Must be professional and energetic with a positive attitude

Nice To Haves

Intense Passion and Curiosity Around: Makeup and Beauty (whatever that means to you)! Consumer habits, language, & engagement methodologies Content Production Social platforms (Instagram, TikTok) and best practices; ability to interpret social media insights

Responsibilities

Dually responsible for editorial content planning, social media reporting, social listening analysis and budget management
Develop strategy, manage & source content & UGC as well as write copy for organic social channels-with a focus on the Global Instagram Account and TikTok -to help to tell the brand story in a fun and engaging way while receiving content input from categories and countries.
Lead organic social media strategy, including the maximizing of growth/engagement on existing platforms and staying on top of new platforms and trends in partnership with the U.S team; optimizing posts and responding to feedback and comments.
Strategically conceptualize with team on efforts to grow followers and to share performance insights from organic content that could be applied for paid assets
Partner with markets to activate global initiatives on Instagram, inclusive of: launch support, Spokes content, and cultural events to help strengthen the Brand's worldwide presence on the platform
Develop and issue Social Media Content Calendars for global cross functional team alignment and timely execution
Passionately track social media analytics to identify the latest social trends, tools, competitors, innovations, features and products and compile analytics and present monthly reports on brand social media performance and competitor activity to key stakeholders.
Stay current on all social media platform updates and make recommendations on how to best optimize brand channel performance
Support the continued evolution of the brand's social media strategy by owning the guideline updates and ensuring countries are adhering to them.
Work closely with Team with ideas on how to integrate influencer content into our social media strategy and collaborate on ways to leverage influencer partnerships to build brand engagement
Oversee community management response team and direct to cross functional/regional representatives for problem solving as needed

Benefits

generous Benefits Packageâ¯(Medical, Dental, Vision,401K)
flexible time off
work from home days
pensionplan
Makeup,Skincare, and Fragrance!
Employees receive a stipend for L'Oréal products aswell as VIP Access to L'Oréal's Internal Shop for Discounted Products, andother perks such as Monthly Mobile Allowance, discounted gym memberships, andERGs.
Salary Range: $98,000-$140,000
Competitive Benefits Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks(VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly MobileAllowance)
Learning &Development Opportunities (Unlimited Access to E-learnings, Lunch & LearnSessions, Mentorship Programs, & More!)
Employee Resource Groups(Think Tanks and Innovation Squads)
Access to Mental Health& Wellness Programs