Manager, SEO

Cars Commerce

70d • $93,100 - $114,050

About The Position

The primary function of an SEO Manager is to support the professional development of SEO Specialists that report to this role, and through excellence in coaching, drive retention for the regional accounts. The SEO Manager is a mentoring/development focused role, where the majority of time is spent working one on one with direct reports on two main goals: ensuring direct report’s success in their current role and professionally developing them for their future goals. In addition to the people-development responsibility the Manager is responsible for ongoing development of efficiencies as well as an increase in effectiveness of our digital marketing strategies. From these initiatives they will be responsible for the development of innovative case studies, projects and experiments that bring exceptional value to all clients, and recognition to the company. The SEO Manager will also work with the SEO and Managed Services Senior Director on specially assigned projects or initiatives focused on department improvement.

Requirements

• Passion for SEO.
• Knowledge of AEO and GEO a must, with implementation experience a plus.
• Passion for mentoring and employee development.
• Minimum 3 years in an SEO service role preferred.
• Minimum 2 years in a management/supervisor role preferred.
• Advanced SEO Skills including Google Business Profile, Citation Management, Technical, Content, Strategy, Research, Analytics.
• Demonstrated understanding of critical thinking as it applies to SEO.
• Deep understanding of how to read digital marketing analytics and develop effective strategies.
• Ability to self-manage under limited supervision.
• Creative ideation.
• Confidence and comfort speaking with clients.
• Comfortable delivering critical feedback upwards and downwards.
• A drive to find creative and new ways to deliver results for clients.
• An ability to embrace change with a positive attitude.

Responsibilities

• Hold structured one on ones with each direct report focused on daily task execution, employee growth/development goals and related action items, and blockers/needs.
• Develop clear, actionable development plans for employees to improve their performance as an SEO Specialist.
• Review work product for process accuracy, speed against guidelines, and SEO quality/critical thinking against best practices.
• Identify clear strengths and weaknesses and provide feedback to encourage continued growth.
• Create and coach employees towards stretch assignments to foster growth.
• Conduct a monthly review of Accounts KPIs, strategies and deliverables to ensure they meet high standards of excellence.
• Serve as second escalation step for client issues, concerns or other account-related critical situations.
• Identify opportunities for and assist with innovation, testing, case studies and service development.
• Manage, train-on, improve on and innovate SEO Specialist processes, including documentation.
• Coach Specialists through deep dives, using the situation as a development opportunity.
• Assist in setting and executing department OKRs.
• Advocate to Department leadership on behalf of SEO Specialists for needs, issues, blockers, etc.
• Cascade departmental policy/process changes to team and demonstrate effective communication.
• Ensure work is being completed according to schedule by Specialists.
• Manage individualized projects, initiatives or responsibilities as assigned by the Director.
• Perform other administrative duties as assigned.

Benefits

• Medical, Dental & Vision Healthcare Plans.
• New Hire Stipend for Home Office Set-Up.
• Generous PTO.
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset.
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees