Manager, SEO
About The Position
The Manager, SEO will be the architect of Figma's global search and discoverability strategy, leading both traditional organic search and emerging AI visibility programs. You'll report directly to the VP of Growth Marketing and partner closely with leaders across Product, Web, Content, and Data Science to grow Figma's organic footprint, ensuring Figma is discoverable wherever people search - whether on Google, AI assistants, or LLM-powered interfaces. This is a highly strategic and technical role for a growth leader who thrives at the intersection of SEO, AI innovation, and content ecosystem design. This is a full-time role that can be held from one of our US hubs or remotely in the United States.
Requirements
- 8+ years of SEO and organic growth experience, with at least 3+ years managing a team
- Proven track record driving large-scale organic acquisition across traditional search and emerging AI/LLM discovery channels
- Deep technical and international SEO expertise, including site architecture, Core Web Vitals, schema, localization, and hreflang strategy
- Strong analytical and leadership skills, able to interpret complex data, align cross-functional teams, and drive measurable outcomes
- Curious, experimental mindset, comfortable innovating in AI-driven discovery, conversational search, and model optimization
Nice To Haves
- Global B2B SaaS or tech experience
- Experience in building and scaling AI LMM channels
- Recognized as an industry leader in SEO
Responsibilities
- Lead Figma's global SEO strategy across technical, content, and off-page initiatives to drive organic growth and acquisition and partner with Product, Content, and Web Engineering teams to ensure model-friendly, semantically rich content and markup
- Expand visibility beyond Google by optimizing for AI search and large language models like ChatGPT, Gemini, and Perplexity
- Build scalable, programmatic SEO systems that grow organic reach and strengthen topical authority across key user journeys
- Advance Figma's technical SEO foundation with improvements to site architecture, Core Web Vitals, crawl efficiency, and structured data
- Develop strategies to increase Figma's inclusion and accuracy in AI-generated answers through better citations and content optimization
- Foster a culture of experimentation through A/B testing, user intent validation, and conversion optimization
- Hire, mentor, and collaborate across teams to embed SEO and AI visibility best practices throughout Figma's content ecosystem
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Professional, Scientific, and Technical Services
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
