Manager, Search Engine Optimization

PUBLICIS GROUPE•Boston, MA

50d•$98,450 - $111,320

About The Position

As Search Engine Optimization Manager, you'll analyze search data to provide tremendous insights into the motivations of consumers, leading a team that's on the cutting edge of search technology and search engine marketing strategies.

Requirements

A four-year degree in marketing, computer science or a related field
4 to 6 years of combined experience in search engine optimization, project management, account management or a related field
Proven leadership skills and prior experience managing a team
Experience scoping projects, providing forecasts and driving ongoing process improvement
Strong analytical and problem solving skills - and a knack for details
Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions
Knowledge of HTML, JavaScript, and CSS
Stellar communication and presentation skills - you're poised, articulate and convincing

Nice To Haves

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

Consulting with internal teams and clients on search engine accessibility
Analyzing keyword research to determine strategic goals
Working closely with analysts to develop optimization recommendations and managing all phases of the process, from keyword research and analysis through delivery of assets
Overseeing the execution of link-building strategies
Working with internal project teams to implement search engine optimization strategies and best practices
Managing the development and delivery of monthly/quarterly metrics reports